Dec 6, 2010

Aurora Wins Big With YooHoo & Friends™, Milly™, My Dolly Collections

Pico Rivera, CA – Aurora World Inc., known worldwide for its high quality and affordable plush toys and gifts, announced recent awards and industry recognition for some of the company’s most popular plush lines, YooHoo & Friends, Milly – The Pinkest Kitten and My Dolly. The highly respected Parents’ Choice Foundation awarded YooHoo & Friends with a “Funstuff” award while Creative Child Magazine acknowledged Aurora’s best-selling brand with its “Seal of Excellence.” FunFare Magazine honored Milly, which debuted at retail earlier this year, as a “FunFare All Star.” Parents Magazine released its annual best toys guide in November, including Aurora’s multi-cultural My Dolly collection.

“The industry recognition is so valuable to our Aurora family. Every employee works tirelessly to bring the best plush toys and gifts to the marketplace,” says Michael Kessler, Aurora’s SVP of sales and marketing. “Everyone at Aurora deserves this recognition – they are the heart and soul of the company.” On the heels of the award wins, Kessler says all three product lines should see expansion in 2011.

Aurora’s YooHoo & Friends line includes over 100 styles based on animals (many endangered) from around the globe. The corresponding free, interactive website, www.yoohoofriends.com includes games, educational materials, quizzes, downloads, a place to raise and care for your YooHoo, and kids and collectors can learn more about the animals and their habitats.

Aurora’s My Dolly line includes seven dolls that Kessler says “are super soft and huggable.” Parents Magazine says, “most importantly, little girls can identify with how they look and dress.” Aurora’s FunFare Magazine “All Star,” Milly, features a precious pink kitten as freestanding plush, in dress up or even via portable scented (chocolate, strawberry and vanilla) toy pet carriers. “Girls love kitties and pink, so Milly is just what they are looking for. Plus, with the scented carriers, Milly is portable,” says Kessler.

About Aurora
Aurora World, Inc. (www.auroragift.com), celebrating its 30th anniversary in 2011, is a leading manufacturer and supplier of high quality, competitively priced plush toys and gifts. Aurora’s name reflects its extensive product lines and growing influence in the worldwide marketplace, as well as its international manufacturing, R&D and distribution resources. Founded in 1981, the Korean company with headquarters in the United States, United Kingdom, Hong Kong and Germany, has ascended quickly to become a respected leader in the world’s toy and gift character and contents industry. Aurora created the international plush toy phenomenon – YooHoo & Friends™ – and its corresponding free, interactive web site (www.yoohoofriends.com), appealing to young children and tweens alike. The company sells its products via a wide variety of retailers including major zoos, high-end toy stores such as Learning Express, top gift chains such as Hallmark and Claire’s as well as hospital gift shops, fine florists, candy stores and gift/stationery stores worldwide.