Aurora World Signs Licensing Executive Jack Morrow
Out of the Box founder and former LIMA (Licensing Industry Merchandisers Association) president Jack Morrow has been retained as Aurora World Inc.’s (http://www.auroragift.com) new licensing agent, the company announced today. Effective immediately, Morrow will identify and pursue licensing agreements on behalf of Aurora. He has a strong licensing background with plush and gift companies such as Applause and Dakin and was behind some of the industry’s most successful licensing and merchandising programs including The California Raisins and Flintstones.
“Jack is the perfect match for Aurora. As a top executive at leading firms, he played an integral role in the tremendous growth of the licensing industry over the last decade,” says Michael Kessler, SVP of sales and marketing at Aurora. “He has a strong reputation and will work to grow and position Aurora as a major player in plush licensing.” Aurora’s current licenses include Pearls Before Swine, Lamb Chop(tm), Hush Puppies®, National Wildlife Foundation and Dragon(tm).
After more than 20 years in the industry, Morrow formed Out of the Box, located in Calabasas, CA, in 1999. The full service company specializes in licensing of lifestyle properties, entertainment and brands, property development, placement and representation of manufacturers and licensors.
For more information, please visit http://www.auroragift.com, email info@auroragift.com or call 888-287-6722. Shop Aurora online at http://shop.auroragift.com or more than 25,000 retail outlets worldwide. Find Aurora on Facebook: www.facebook.com/auroraworld.
About Aurora
Aurora World, Inc. (www.auroragift.com), celebrating its 30th anniversary in 2011, is a leading manufacturer and supplier of high quality, competitively priced plush toys and gifts. Aurora’s name reflects its extensive product lines and growing influence in the worldwide marketplace, as well as its international manufacturing, R&D and distribution resources. Founded in 1981, the Korean company with headquarters also in the United States, United Kingdom and Hong Kong, has ascended quickly to become a respected leader in the world’s toy and gift industry. Aurora created the international plush toy phenomenon – YooHoo & Friends(tm) – and its corresponding free, interactive web site (www.yoohoofriends.com), appealing to young children and tweens alike. The company sells its products via a wide variety of retailers including major zoos, high-end toy stores such as Learning Express, top gift chains such as Hallmark and Claire’s as well as hospital gift shops, fine florists, candy stores and gift/stationery stores worldwide.
