Jul 29, 2010
Aurora’s Ho-Ho-Host of Holiday Themed Plush Perfect Stocking Stuffers for Santa

Pico Rivera, CA – Leading toy and gift manufacturer Aurora World Inc. announced today the highlights from its annual “Holiday” catalog, which features over 100 winter and Christmas themed plush animals and characters. In addition to the 20 new holiday themed styles for its best selling YooHoo & Friends™ brand, Aurora’s holiday and winter themed Dreamy Eyes™ (second in sales only to YooHoo & Friends), Fancy Pals™, Cheeky Charlie™ and Carmen and the all new Love to Cuddle Bear™ are all ready to warm hearts.

“Our holiday plush designs this year are more exciting and lovable than ever,” says Michael Kessler, SVP of Sales at Aurora. “In addition to some brand new animal lines, I know our customers will appreciate the seasonal variations of our most popular everyday character lines.”

One of those brand new animal lines Kessler refers to is Love to Cuddle Bear™. The endearing, bean-filled brown bear is available in medium and large sizes (12″, 18″; MSRP: $14.99 and $29.99 respectively). Love to Cuddle Bear sports festive green knit caps and matching mittens dangle from around the neck along with a “to-from” gift tag.

Dreamy Eyes™ (the trademark expressive eyes made the group one of Aurora’s top sub brands) are back and according to Kessler, “Better than ever with a new cuddle material that will just melt in your hands.” Kessler says there is a new four-style Dreamy Eyes assortment for 2010 featuring a moose, mouse, monkey and puppy (the existing three piece assortment includes reindeer, penguin and polar bear) accented with festive Holiday garb (5″, MSRP: $6.99). Each plays three different Christmas carols when squeezed, including Jingle Bells, Santa Clause is Coming to Town and We Wish You a Merry Christmas. Mannie, Marty and Primo, 10-inch freestanding plush versions, are also available (MSRP: $11.99).

Aurora’s best selling Fancy Pals™ and Mini Fancy Pals™ are known for being a purse (or carrier) and plush animal in one. Kessler says, “The plush animals are interchangeable so kids have fun mixing and matching their animals with all the different carriers.” This year, Aurora released a four style assortment of Mini Fancy Pals which includes two adorable puppies and kittens in green, pink, purple or red carriers (each is embroidered with a holiday themed item such as candy cane or ribbon; MSRP: $5.99). Fancy Pals this year include “Candy Cane” and “Red Bows” themed carriers. Rounding out the line are two Fancy Pals with a twist; the “Santa Hat” Fancy Pals unfold to substitute as a stocking that you can hang as decorations around the house or fireplace (red or green, MSRP: $11.99).

Last but not least, “Winter” Cheeky Charlie™ & Carmen™ feature Aurora’s most popular monkey characters in stylish, warm knit clothing and caps. Both feature the signature banana in tail, are bean filled and the hands have Velcro for easy hanging (14.5″, MSRP: $16.99).

For more information, please visit http://www.auroragift.com, email info@auroragift.com or call 888-287-6722. Shop Aurora online at http://shop.auroragift.com or at more than 25,000 retail outlets worldwide.

About Aurora
Aurora World, Inc. (www.auroragift.com), celebrating its 30th anniversary in 2011, is a leading manufacturer and supplier of high quality, competitively priced plush toys and gifts. Aurora’s name reflects its extensive product lines and growing influence in the worldwide marketplace, as well as its international manufacturing, R&D and distribution resources. Founded in 1981, the Korean company with headquarters in the US, U.K., Hong Kong and Germany, has ascended quickly to become a respected leader in the world’s toy and gift character and contents industry. Aurora created the international plush toy phenomenon – YooHoo & Friends™ – and its corresponding free, interactive web site (www.yoohoofriends.com), appealing to young children and tweens alike. The company sells its products via a wide variety of retailers including major zoos, high-end toy stores such as Learning Express, top gift chains such as Hallmark and Claire’s as well as hospital gift shops, fine florists, candy stores and gift/stationery stores worldwide.




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