Jul 19, 2007

Aurora Announces Newest ’07-’08 Products for Baby

Pico Rivera, CA – Aurora World Inc.’s (Aurora) giving retailers something to coo about with their spectacular new releases from the Baby Aurora catalog of products for infants and toddlers. Retailers have been anxiously anticipating the new line extensions for Baby Talk, which was awarded with Family Fun Magazine’s Toy of the Year; Parent’s Choice “Fun Stuff” Award; Parents Magazine’s Best Toys of the Year, an iParenting Media Award for Outstanding Products and an Honors Award from the National Association of Parenting Publication Awards (N.A.P.P.A.).

Describing the other top products due to hit shelves this summer, Paul Roche, SVP of Aurora says, “The Lil’ Bundles line represents the classic plush Aurora is known for, and the Learn With Me items will expand on the success of our educational and developmental product lines.” He adds, “We are very excited to bring the youngest of our customers four more fun filled educational additions to one of our most successful lines, Baby Talk.”

The Baby Talk (MSRP $19.99) line features nine individual play sets that include an “on-the-go” carrier containing four related plush items (3.5″, with sound) inside. Children use the play sets to associate shapes with words and sounds – each plush item is embroidered with its name. New for 2007 are “My Space Shuttle,” “My Race Car,” “My School Bus” and “My Lunch Box.” A pony and frog make up the Learn With Me series (14″, MSRP $29.99). Both feature sounds and challenges that help kids learn; for example, the Frog teaches kids to tell time and day. The Pony engages children with shoelaces, velcro, snaps, zippers, ruler and mirror.

Last but not least, the ultra-soft, cozy, huggable, pajama and night cap laden Lil’ Bundles bears (9″ and 15″ MSRP $8.99 and $14.99 respectively) are the perfect best friend for baby. Available in baby blue and pink, the line features the bears, baby booties,blankies, bibs and rattles (prices vary).

About Aurora

Aurora World, Inc. (auroragift.com) is a leading manufacturer and supplier of affordable, high quality toys and gifts. Aurora’s name reflects its growing influence in the worldwide marketplace, as well as its international manufacturing, R&D and distribution resources. Low prices, high quality and extensive variety are hallmarks of Aurora’s success. Founded in 1992, the U.S. company has ascended quickly to become the respected leader in the world’s plush and gift industry. The company sells its products via a wide variety of retailers including major zoos (a fast growing market), department stores such as Mervyns and Neiman Marcus, high-end toy stores such as Learning Express, top gift chains such as Hallmark, Claire’s and Club Libi Lu, as well as hospital gift shops, fine florists, candy stores and gift/stationery stores worldwide.