It’s in the Bag
Consumers are becoming increasingly eco-conscious and more likely to reuse shopping bags, but bags that look stylish have the edge. Smart entrepreneurs are taking advantage of this trend—and garnering free advertising in the process.
Tonya Hart thought her art glass store’s bags looked fine—until she saw someone walking around with one. “I realized it needed a bigger logo and just needed to be jazzier,” says Hart, 40, co-founder of Two Fish Art Glass in Forest Park, Illinois. So Hart and co-founder Cecilia Hardacker, 48, gave their store’s shopping bags a makeover, increasing the size of their logo while sticking with the down-to-earth, environmentally conscious look that reflects their business philosophy.
“It makes people feel good when they purchase products they really like and get a fun bag along with it,” says Patricia Norins, retail consultant and publisher of Gift Shop magazine. “But the bag itself has to have a strong design for it to be ‘bagworthy.'” Norins offers these tips for creating a bag to remember…
