Jun 19, 2013

Brandwise Marks 15th Anniversary in 2013

Trailblazing technology solutions provider Brandwise is marking its 15th anniversary with a streamlined studio of products and a fresh focus on service and support for both existing and new customers in the gift and home furnishings industries. As part of this repackaging and reorientation, Brandwise also will unveil a rebranding which includes a dynamic new logo, new product names and a redesigned web site which will go live Monday, June 24th.

“Since our inception in 1998, Brandwise has established itself as an innovator in the field of technology and communications between suppliers and their sales channels, and we have experienced remarkable growth as a result,” said Todd Litzman, president of Brandwise. “Moving into the future, we are transitioning our primary focus as a technology solutions source and placing renewed emphasis on service, support and training to help our customers better manage their businesses.”

Brandwise has experienced dramatic growth, including signing more than 40 recent sales agreements and has expanded with new customers in a myriad of product categories. Brandwise highlights flexible, easy-to-use software solutions and superior customer service, offering a studio of solutions including order presentation and order capture, sales order integration, business intelligence and e-commerce to suppliers, sales agencies and sales representatives.

“Brandwise is committed to helping suppliers, sales agencies and sales reps sell more efficiently by enhancing communications and providing services and products that support, modernize and mobilize the selling process,” Litzman added. “We are dedicated to creating customized packages of technology tools that are specifically tailored to meet each of our customer’s unique needs.”

Greg Ford, vice president of sales and marketing for Brandwise, explained, “Our major emphasis going forward is a three-pronged approach to help our customers maximize their business: one, customized tools to help them sell the way they want to sell; two, tools that facilitate selling from any location; and three, tools to help modernize selling.”

Brandwise has enhanced its product and service offerings, and organized its solutions for sales agencies and suppliers into five broad categories: Play, Reach, Reward, Stream and Vision. Order capture solutions include Brandwise Play, which spotlights attractive imagery and digital order taking together in one application; and Brandwise Reach, which integrates with an existing web site to create a persuasive visual experience, allowing for digital order capture, online collaboration, virtual showroom and paperless product presentations.

Brandwise Reward is an agency solution for hassle-free back office operations, to track, manage and automate commission processing and commission reporting. Brandwise Reward makes day-to-day tasks easier and streamlines month end procedures.

Supplier solutions include Brandwise Stream, a web-based technology that is designed to eliminate the hassle and errors that come from manual order entry by automating order submission and order processing. Brandwise Vision is a solution that is designed to provide essential information, business intelligence and analytics, including sales route optimization, customer relationship management and product trends.

Brandwise highlights its new service and support emphasis with a dynamic new design-driven logo and redesigned web site. According to Ford, “The modern and clean ‘circle’ logo signifies forward momentum and the infinite circle of technology, which is propelling us and our customers forward. The main emphasis of our redesigned web site is on technology and service solutions that modernize the art and science of selling.”

In line with this emphasis on customer support and service, the company also is strengthening its service staff with the hiring of a new training coordinator and increases in the number of personnel in the product training, product support and product management departments.

Brandwise is an Application Service Provider (ASP) delivering software solutions to enhance the coordination and communication of information between suppliers and their sales organizations. For suppliers and sales agencies, Brandwise automates order capture, order presentation and order processing, as well as provides detailed insight into the performance of their products and their sales reps. All Brandwise solutions are integrated and available on a variety of devices. For more information about the full line of Brandwise integrated sales tools and service, visitwww.Brandwise.com, email sales@brandwise.com or call 877-435-3225 ext. 2.