‘Brick-and-mobile’ is changing in-store shopping
Consumers are increasingly using their phones while in stores. From product reviews, price comparisons or looking for gift ideas, shoppers are turning to their mobile devices as a resource. Nearly three-fourths (71 percent) of shoppers now access their phone while in stores for this “brick-and-mobile” experience.
In an article for Mobile Marketer, Natalie Kolton explains how retailers will have to find the right balance of value-added mobile experiences and personal service.
From Nike to Walmart, stores are trying to find the right technology that will boost the customer experience while also supporting the bottom line. Nike has had success with two tech-infused locations while Walmart had to go back to the drawing board after low customer adoption of its Scan & Go mobile checkout.
Click here to read Koltun’s article on Mobile Marketer to learn more about how you can use technology for the growing “brick-and-mobile” experience.