Bright Starts™, the fun and delightful brand of infant and toddler products, announces the 10 winners of its first-ever Pretty in Pink 2011 PlayPlace™ Design Contest. Calling for entries in October 2011, the contest invited boys and girls from 5 to 11 years old to help inspire and create the next design for the Pretty in Pink Baby’s PlayPlace™, a playgym designed to grow along with baby.

After receiving entries from children nationwide, 10 winners were selected and may have a portion of their designs incorporated into the next Pretty in Pink Baby’s PlayPlace™, launching in 2013. Design Manager of Kids II, Brad Reese says, “Our products are for children and we wanted to give children the opportunity to play a part in the design process. We are looking forward to launching the first ever product designed by children, for children.” In addition to having their designs on the next Pretty in Pink Baby’s PlayPlace™, these lucky winners also receive a $200 gift card to Toys”R”Us.

The inaugural Bright Starts™ winners are:
· Abigail W. from Jacksonville, FL
· Avery S. from (TBD)
· Crystal K. from Riverdale, MD
· Keishace J. from Birmingham, AL
· Maisha N. from Jamaica, NY
· Omalley K. from East Orange, NJ
· Ryan W. from Salt Lake City, UT
· Skye D. from Lakeside, CA
· Stanley L. from Ann Arbor, MI
· Zachary G. from Bridgewater, NJ

Pretty in Pink Baby’s PlayPlace™ is part of The Pretty in Pink™ collection, a line of baby’s toys and gear where proceeds from the sales support breast cancer education and awareness programs. Bright Starts™ and their parent company, Kids II, are proud to have an ongoing initiative to help raise consciousness and help in the fight against breast cancer. For more information on availability and where to purchase, please visit http://www.kidsii.com

ABOUT BRIGHT STARTS™
Bright Starts™ is a brand of engaging, fun infant and toddler products that provides parents with affordable, fresh solutions. With a growing portfolio of over 100 activity centers, play gyms, bouncers, swings, playards, and toys, Bright Starts’ large selection of playful products are designed to delight babies and engage toddlers. Backed by awards from numerous leading industry and consumer organizations, Bright Starts™ is a trusted name for cleverly-designed, quality products for young children.

Headquartered in Atlanta, Georgia, Bright Starts™ is the flagship brand for Kids II, Inc., manufacturer, designer and marketer of toys and baby gear. Visit www.brightstarts.com

ABOUT KIDS II, INC.
Kids II has been inventing and reinventing infant and toddler toys and gear for more than 40 years and has quickly become one of the world’s fastest growing baby product companies. Headquartered in Atlanta, Kids II spans globally with operations in six continents serving customers in more than 70 countries. Driven by innovation, design and a comprehensive brand portfolio, Kids II is the next generation leader of infant and toddler products.

Kids II designs, markets and distributes more than 100 products under its signature Bright Starts™ brand name and holds the license to design and manufacture products for Disney Baby™ and Baby Einstein™ brands. Most recently, Kids II acquired the intellectual property rights for the Rhino Toys™ and Taggies™ brands, further enhancing its brand collection and reinforcing its position as a global leader. Under its flagship brands, Kids II has produced more than 70 award-winning products.

Kids II’s international affiliate operations are located in Australia, Canada, Europe, China, Hong Kong, Japan, South Africa and Mexico. Visit www.kidsii.com