Oct 21, 2022

Carole Middleton’s Party Pieces launches in US

Party Pieces — the British party supplies company founded by Carole Middleton in 1987 — launched its partyware collection at Saker ShopRite stores in New Jersey.

This marks the brand’s first retail partnership outside of the United Kingdom and is the beginning of larger expansion plans in the U.S., according to the company.

The brand’s Party Pieces Collection features a variety of themed product ranges for children and adults that include plates, napkins, cups, hats, balloons, treat stands, table runners and decorations.

Hosts and party planners will find themed party and tableware, with themes such as A Very English Rose, Shooting Star and Dino the Explorer. The partyware also includes reusable and recyclable additions, and these party items are available for the first time on U.S. shelves at select ShopRite stores in New Jersey.

This next phase of expansion for Party Pieces will make the products available for the first time in retail in the U.S. at 39 Saker ShopRite stores in New Jersey in Monmouth, Ocean, Somerset, Middlesex, Mercer and Somerset counties.

“It’s very exciting to see our Party Pieces Collection expanding into the U.S. starting with Saker ShopRites, a leading retailer in New Jersey and family-owned business with a long history of commitment to the customers and communities its stores serve,” said Carole Middleton, founder of Party Pieces. “This is the culmination of great teamwork, and we’re happy to partner with Saker ShopRites for our initial launch.”

“We are thrilled to be the first U.S. retail partner for British heritage brand Party Pieces,” added Richard Saker, president and CEO of Saker ShopRites. “We know our customers are coming together again to mark special occasions in their lives and they want to make their parties spectacular. We’re sure our customers will enjoy celebrating memorable moments with these fantastic new lines from Party Pieces.”

“We’re excited about the Party Pieces launch at Saker ShopRites in New Jersey, and are confident the line’s imaginative party decor and themes will resonate with customers,” said Pat Mooney, vice president of health & beauty care and non-foods at Wakefern Food Corp., the retailer-owned cooperative that serves as the logistics, distribution and merchandising arm for ShopRite stores. “We also think shoppers will appreciate the convenience of being able to purchase Party Pieces’ distinctive items at ShopRite and plan to introduce the line at other ShopRite locations in the coming months.”