Dec 16, 2012

Cash Mob Hits Readers’ BooksBy Dianne Reber HartSonoma.Towns.PressDemocrat.com

Sonoma, CA – There are packed ballparks, crowded theaters and now, thanks to two Sonoma friends, at least one mobbed bookstore.

Some 50 people collectively descended upon Readers’ Books Saturday afternoon as part of Sonoma Cash Mob, a movement to support local, independent businesses.

The bookstore staff was “wildly astonished” by the noontime mob, all visiting on a cold, rainy day with the intention of spending at least $15.

The mob was organized by Cynthia Tarr and Janice King through social media like Twitter and Facebook, local media outlets and old-fashioned word-of-mouth tip-offs.

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