Jan 25, 2013

Cash Mob Mobs Lisa-Marie’s in BathBy Chris ChaseCoastalJournal.com

Bath, ME – Lisa-Marie’s Made In Maine in Bath just got a swarm of business, thanks to a “cash mob” on Jan. 17.

The mob numbered about 20 people. Participants in the cash mob showed up with no idea what the store was going to be until it was announced shortly after 5:30. They then spent a little over 20 minutes in the store, with each participant spending a minimum of $20, providing a boost to the location.

“This all started with the tourism committee,” said Peter Heinz, a member of the committee. “Somebody had clued me in to cash mobs, and we ran with the idea.”

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