Jul 13, 2010

Collegiate at AmericasMart: An All-Star Lineup of Product

Atlanta, GA – Over the past several years, and especially since its debut on floor 4 in Building 2 WestWing (B2WW), the Collegiate Products Licensee Pavilion at AmericasMart has become a primary Market destination offering an expansive array of college licensed gifts, collectibles and home décor items. This July, the Collegiate category in the Market Temporaries includes more than 250 lines of merchandise for buyers seeking to score big with unique collegiate licensed products.

In the largest collection since its move to B2WW in January 2009, the Collegiate category will feature a more diverse product selection than ever, including unique items such as tableware, housewares, jewelry, home décor, holiday, outdoor accessories, tailgating/picnic tables, coolers, apparel and children’s merchandise. The temporary collection complements the Collegiate product offered throughout AmericasMart’s four-building campus also found in select gift, home and accessory permanent showrooms. Combined, the temporaries and permanent showrooms showcase nearly 450 individual lines of collegiate merchandise.

According to the Collegiate Licensing Company (CLC), this category is driving sales across the nation. In recently released data, the CLC stated that sales of college licensed merchandise rival all other sports, totaling $3.9 billion in 2009 and growing 6.2 percent annually over the last five years. Additionally, with the price points running the gamut from impulse items to high-end merchandise, the Collegiate category truly encompasses something for everyone.

Only at AmericasMart will buyers hit a homerun with the most diverse, highest quality and most unique Collegiate product offerings. Buyers can find out where to score these products in the Buyers’ Guide upon arrival to Market.