Apr 16, 2012

Colonial Candle Introduces London-Inspired Candle Collection as Part of Popular Destinations Line

Between British royal mania and the upcoming summer games, all eyes are on London, inspiring everything from fashion trends to baby names. And just in time for summer vacation season, Colonial Candle, the century-old national brand leader in premium candles and accessories, is introducing a new London candle collection within its popular Destinations line.

“There’s a resurgence of London-inspired fashion, food and culture and the focus on England is only going to increase with this year’s summer games,” says Beth Sturm, Colonial Candle Director of Brand Development. “With London in the spotlight, now is the perfect time to provide consumers a way to bring a piece of one of the world’s most dynamic, historic and culture-rich destinations into their homes.”

The Colonial Candle London Destinations Collection is now available to retailers to order with shipping beginning June 15.

Whether you’re planning a trip to see Big Ben, the Thames and Buckingham Palace, or if you’re just dreaming of it, you can spend the afternoon relaxing with soothing notes of Afternoon Tea and indulge in the decadence of Chocolate Souffle. Colonial Candle’s new London Destinations Collection celebrates one of the world’s greatest cities – and its cultural and historic richness – with new fragrances including:

• Chocolate Souffle: Enjoy decadence fit for a queen with rich custard notes of melted chocolate and caramelized sweet sugar.

• Afternoon Tea: Revitalize your senses with relaxing and serene notes of fresh lemon juice, white freesia and fresh brewed tea.

• Abbey Road: Experience the vintage retro feel of Abbey Road with fresh undertones of green galbanum, earthy musk and flower power top notes.

• Poppy Fields: Celebrate the sparkling radiance of beautiful poppy fields with a blend of wild strawberry, dew kissed leaves and cream rose petals.

The Destinations fragrance collection calls to mind renowned locations across the globe, and also includes candles evoking the luxurious island getaway of St. Barths, the summertime bliss of Cape Cod, and the allure of exotic Marrakesh. Each of these collections includes four exclusive fragrances designed to transport you on a trip around the world. All Destinations fragrances are available in 22-ounce ($25 suggested retail), 8-ounce ($15) and 3.5-ounce ($7.50) signature oval jars, as well as oval glass votives ($3).

Colonial Candle introduced the first three collections in its Destinations line during the winter markets. For more information, to request a catalog, or to order Colonial Candle home fragrance and gift products, contact your local account manager, visit a showroom near you, call 800-394-4225 or visit www.mwcbk.com.

The Destinations collection is one of the first lines to debut as part of the company’s recent transformation in design, as well as reformulated fragrances and more vibrant, saturated colors straight from the runway. Colonial Candle’s chic new label and package design features modern graphics to create a contemporary, cohesive look evocative of Colonial’s reputation for exceptional product and fragrance quality. In January, the company also launched its first luxury line called The Collection by Colonial Candle featuring five new premium fragrances in elegant three-wick, 16-ounce oval candles.

About Colonial Candle
Colonial Candle, a national brand leader in premium candles and accessories, is known for its exceptional quality, exclusive fragrances, and trendsetting style. As master candle makers with more than 100 years of experience in candle craftsmanship, Colonial Candle products feature the finest ingredients and design, proudly made in the U.S.A. Based in Charleston, S.C., Colonial Candle parent company MVP Group International designs, manufactures and markets an extensive line of candles and home fragrance products including scented candles, potpourri, other fragrance products, as well as exclusively designed holiday, seasonal and everyday gifts and home décor under the Midwest-CBK brand, and natural and Ayurvedic products under the Everybody’s Ayurveda brand. For more information, visit www.ColonialCandle.com or www.Facebook.com/colonialcandle