Creative Co-Op expands showroom for Winter 2024 Atlanta Market
The expansion, which brings Creative Co-Op’s showroom to nearly 40,000 square feet in total, aims to enable growth of Finch + Fennel, the new gourmet specialty food line introduced in January 2023, and create a new, exciting showroom shopping experience on Building 2’s tenth floor.
“Creative Co-Op is one of Atlanta Market’s Building 2 anchor tenants, and this nearly-10,000-square-foot expansion represents the brand’s commitment to and confidence in Atlanta Market,” said Dorothy Belshaw, executive vice president and chief growth officer of ANDMORE. “We are delighted to partner with Creative Co-Op’s team to expand not only their presence at market, but also their return on investment in the market.”
According to Garry Schermann, senior vice president of sales at Creative Co-Op, the decision to expand connects with the successful launch of the brand’s newest line, Finch + Fennel, an artisan collection of culinary items. With 12 product categories, ranging from baking and barbecue sauces to salts and seasoned sides, Finch + Fennel aims to offer cooking guides to aid the everyday kitchen dweller.
Alongside Finch + Fennel’s debut, the space increase aims to help grow Creative Co-Op and its Bloomingville and Illume Candles brands. The new showroom is designed to improve traffic flow and relocate core brands, ensuring that buyers can access Creative Co-Op brands more easily throughout its tenth floor Atlanta Market location.
“Our mission in expanding this showroom goes beyond offering more product across our brands,” said Garry Schermann, Creative Co-Op senior vice president of sales. “In adopting this space, we can more wholly deliver on our promise to introduce and distribute artisan-made gift and décor with the highest level of consistency and variety.”
Reimagining The Gardens
This expansion also creates new opportunities for exhibitors in The Gardens, Atlanta Market’s destination for home garden décor on the ninth and tenth floors of Building 2 of AmericasMart.
As part of the tenth-floor renovation, ANDMORE will fill the two-story circular water feature currently in the center of the Gardens. The 39-foot by 31-foot opening will be squared to allow for installation of structural steel and a 4-inch thick concrete slab, requiring approximately 17 cubic yards of concrete to be pumped into the building from street level. Work began at the conclusion of the summer 2023 Atlanta Market and will be completed in time for the winter 2024 buying event.
As Creative Co-Op moves into the expansion space, three current tenth floor Gardens exhibitors will shift into new, glass-walled showrooms: Alpine Corp (garden décor), Campo de’ Fiori (terra cotta pots and planters) and Garden Age (stone figurines and landscape décor). Additionally, four exhibitors will relocate onto The Gardens’ ninth floor: Entryways/Divine Home (pillows, throws and tabletop), Jatex (outdoor firepits), Le Primitif (handcrafted art from Haiti) and The Pottery Patch (planters and fountains from Mexico, Italy and Spain). Overall, The Gardens feature some 70 exhibitors in more than 80,000 square feet of exhibition space.
“This remerchandising will align Creative Co-Op and the spirit of The Gardens to create one common artistic vision and cohesive sourcing destination,” added Belshaw. “These changes will make the tenth floor a must-see this January.”