New York, NY — Not satisfied with your holiday weekend shopping? Don’t worry, it’s Cyber Monday.

It is the day that e-tailers will furiously push big discounts, free gift cards, free shipping and any other gimmick they can think of to entice consumers to spend even more of their holiday shopping dollars online.

Shoppers seemed to be responding to these moves early Monday.

Amazon.com (AMZN, Fortune 500) spokesman Craig Berman said its wireless Kindle e-reader was the “best-selling item across all of Amazon’s product categories on Monday.”

“This November has become the biggest month for Kindle sales since we launched the product two years ago,” Berman said. But he declines to disclose how many Kindle units have been sold over that period.

Also, Berman said the e-tailer sold out of its Cyber Monday deal of the day, which was an 8GB iPod Touch for $158.

Other hot sellers Monday included the hugely popular Zhu Zhu pet hamsters, which are sold on Amazon through third party vendors.

Read complete article.