Jun 14, 2011

DEMDACO Hires Top Talent To Develop 2012 Plush Line

Leawood, KS — Seeing an opportunity to expand its product offering, DEMDACO has hired Christine Lien to lead development of a plush line to be launched in January 2012.

Lien joins DEMDACO in the newly created position of Vice President Product Development and Sourcing – Plush Division. She brings over 20 years of product development experience to the company. Previously she served as Senior VP of Product Development with Russ Berrie and as a Global Brand Director at Toys R Us.

“We’re delighted to welcome Ms. Lien to our team and for the ability to manufacture items for the plush category. Her experience and leadership will be key to our success in this category”, said Lance Hart, President of DEMDACO.

DEMDACO’s goal is to establish a brand that will be a leader in the plush category by offering competitively priced, trend-right and new to market items.

“We know that plush product is significant in the gift industry and it’s a category that we must address because of its importance to our customers,” Hart continued. While moving forward to establish her team, Lien is currently working on product development and sourcing. The company is developing product in both traditional and trend categories.

“The new brand will include realistic animals, teddy bears, whimsical characters, baby, holiday and fashion forward items,” said Lien. “I’m excited to join the DEMDACO team and am certain this new line of product will surprise and delight our customers.”

About DEMDACO:

In 1997, Dave and Demi Kiersznowski founded a company dedicated to doing business the way it ought to be done, while creating artist driven gift and home décor products that lift the spirit. The DEMDACO family of brands also includes: Willow Tree, Silvestri, and Big Sky Carvers. For more information please visit www.demdaco.com.