May 17, 2007

Dicksons introduces new gift product for summer and fall

The Dicksons sales team gathered in Seymour, IN April 24th – 26th to preview more than 650 new items the company is introducing to the market May through July. This new product offering included items for Pastor Appreciation, Breast Cancer Awareness and baby.

The Dicksons brand offering included more than 50 framed art skus, more than 20 plocks, 30 plus wall crosses, almost 40 photo frames with a similar number of bookmarks. This offering contained 6 new Premiere Wall Art skus, Dicksons upscale wall art with wholesale prices from $130 to $160. Also including in this introduction are Boardwalks and Inspired Edge wall decor. Expansion of the Glass Inspirations product line now includes Angels and Sailboat as under $30 gifts.

The Cross Gifts introduction focused on expanding the Gifts of Celebration and Radiance jewelry programs as well as remerchandising and enhancing the Marks of Grace brand. The successful God’s Girl jewelry and novelties were expanded along with Disciples Mark. Almost 200 jewelry skus were added.

The LIFE brand of greeting cards continues to expand the diversity and number of everyday counter cards offered. At the April meeting, Soulful Moments, LIFE Fotos and in Motion were introduced adding over 100 new skus. Also, the LIFE team highlighted a stunning collection of exquisite floral designs on hand-crafted paper made from mulberry tree bark. The boxed LIFE’s Garden cards have scripture on every card.

All these new gift and greeting card products will be presented by your Dicksons sales representative, on display at the summer trade shows and on-line at DicksonsGifts.com.

Dicksons, Inc., founded in 1944, is a privately held Indiana corporation which designs, manufacturers and distributes biblically based gift and greeting card products in North America and throughout the world. Dicksons, Inc. brands include Cross Gifts, Harbor House Witness Center Gifts, and LIFE greeting cards.