Dec 11, 2008

Dogeared.com Celebrates 2nd Year Anniversary with Launch of New Website

Dogeared, a trendsetting brand that creates handcrafted jewels and gifts in Los Angeles, is celebrating the second anniversary of their flagship retail store, dogeared.com. In recognition of this milestone, a newly designed site with upgraded features was launched in November. The retail website, which joined the existing wholesale website two years ago, was a key tactic in Dogeared’s five year strategic marketing plan, which included growing direct and international business.

“Dogeared has always enjoyed wonderful relationships with our customers, and we have based business decisions on fulfilling our commitment to them,” explains founder Marcia Maizel-Clarke. “When we launched our retail site, it was important to reach our consumer base and support our retailers. The feedback we have received from both segments, along with the growth we have enjoyed, confirms that our objective was accomplished. Through dogeared.com, we have been able to dialogue with both groups and we have all benefited from this communication, which often included sharing stories, successes and ideas.”

The launch of dogeared.com and the strategy of it serving as the company flagship were received with immediate success when it went live in November 2006. This was the first time that consumers were able to access the entire Dogeared line of accessories and gifts, allowing the company to capture more of the gift business, including weddings, graduations, family reunions and special events. Daily promotional features also contributed to its success. The relaunch of dogeared.com contains enhanced social-networking capabilities, including a new blog, MySpace and Facebook pages. The new site’s features and functionality are based on the goal of building relationships with Dogeared’s customers: retailers and consumers, domestic and international.

This direct line of communication has been vital to Dogeared’s long commitment of being an ecologically-responsible company. Along with the company’s timetable of developing and instituting green business practices, Dogeared’s customers have expressed their ongoing desire for eco-friendly products. Dogeared’s response has been to both grow that line and provide easy access. The current product offerings in this category are highlighted online with the addition of the Green Patch on the updated website.

“As we conclude our fifth year of significant growth and company development,” concluded Maizel-Clarke, “we continue to explore new avenues for building relationships with our customers, retailers, technological and creative partners. The ability to have creative, proactive, direct communications was not something we could envision when we launched Dogeared in 1991, but this energy is taking us into our exciting and fulfilling future.”