Jan 11, 2012

Douglas Company Debuts Clifford the Big Red Dog Product Line

The New Hampshire-based plush toy and lifestyle gift creator Douglas Company today announced the launch of its line Clifford the Big Red Dog® plush products.

Douglas is seeing red with all the Clifford plush dogs it has to offer. They come in all shapes and sizes. Some are sitting, some are lying down, while others stand and one 30″ style is simply huge! Clifford the Big Red Dog® plush products are charmingly sweet, ultra soft and snuggly. The plush pets range in size from 7″ to 30″ and have a suggested retail price range of $10 to $160 each.

Plush dogs are not the only thing in Clifford’s portfolio at Douglas. Clifford has a complete fashion line as well. The line includes a Clifford Sassy Tote, a Clifford Sassy Pet Sak Sillo™, a Clifford Sillo-ette™, and a Clifford shoulder bag and hand bag, which both feature Clifford’s plush head.

“The association between Douglas Company and Clifford the BIG Red Dog® is a natural fit because dogs are the essence of our product line,” said Scott Clarke, President of Douglas Company. “We admire the positive message that the Clifford brand embodies and share the values he promotes to children.”

The Clifford line by Douglas will be sold at specialty toy and gift stores in the USA and Canada. The collection will debut at the 2012 Atlanta Gift Show and at Toy Fair (booth #373) and will be shown at 2012 major gift and toy shows.

About Clifford the Big Red Dog®
With more than 126 million books in print from Scholastic in 13 languages by beloved author Norman Bridwell, Clifford is a literary classic embraced by parents, teachers and kids. Now in its eleventh season on PBS KIDS, television has been sold to more than 67 countries worldwide. Scholastic will celebrate Clifford’s 50th anniversary in 2012-2013 and a new live show, “A BIG Family Musical”, debuts in January. For more information, visit www.scholastic.com/cliffordbebig or PBSKIDS.org/clifford.

About Douglas Company
This year marks the 55th year Douglas Company has been making fine quality stuffed animals, creating innovative designs and promoting imaginative play and emotional connection. Unique gestures, endearing expressions and irresistible softness distinguish Douglas animals and bring them to life for children of all ages. For more information visit: www.douglastoys.com

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