Dec 8, 2010

Douglas Company Unveils So Much Fun and Function for Toy Fair 2011

Keene, NH – Toy Fair visitors prepare yourselves for lots of smiles and all kinds of joy upon seeing Douglas Company’s new releases for the 2011 show. When it comes to fun and functionality in a plush toy, Douglas Company has got it in the bag. Visitors will see new line extensions from the award-winning Sassy Pet Saks™ series and Sassy Pet Sak Sillos™ series as well as the latest Sassy Pet Sak Sillo-ettes™.

New Sassy Pet Sak Sillos™: Sillos™ are a generation of Sassy Pet Saks™ designs first introduced at Toy Fair in February 2009. Sillos are created in the silhouette image of the animal or item for which they are named. 2011 will see seven new Sillos™ that include Picnic Dachshund, Peace Horse, Spring Meadow Owl, On a Whim Horse, Pinky Cowgirls Horse, Unlikely Friends Cat and Pony Print Horse. Each new Sillo™ measures from 10″ to 11″ and is full of bright patterns and whimsical hues. Loved by girls ages 3 and up, they are perfect for carrying those must-have carry-along items, complete with shoulder strap and easy to use zipper closure. SRP: $21.99 each

New Sassy Pet Sak Sillo-ettes™: Silloettes™ are brand new and were first introduced to the gift market in June 2010. Sillo-ettes™ are the mini version of the Sassy Pet Sak Sillo™, and 2011 will see six new Sillo-ettes™. New styles include Brite Birdie Bird, Chihuahua Peace Dog, Posy Flower, Cowgirl Boot Horse, Lily Flower Cat and Flutter Butterfly. Sillo-ettes™ are today’s girls’ wristlet, but girls be careful because moms like them, too! They are great for a quick trip to the mall or a special occasion. They are just the right size for carrying cell phones, ID, credit cards, cash and the other essentials. SRP: $10.99 each.

New Sassy Pet Saks™ and Totes: Douglas’ award-winning Sassy Pet Sak™ series has been a proven success story since their introduction in February 2004. Douglas Company will debut 13 new pet carrying Sassy Pet Saks™ for 2011. The new designs include Whimsy Tote with Chocolate Lab, Lime Flower Tote with Yorkie, Pink Gingham Tote with Cream Lab, Peace Flower Tote with Black Lab, In the Pink Paisley Tote with black cat, Cowgirl Denim Sak™ with horse, Horseshoe Western Sak™ with pony, Kicky Boots Sak™, Paisley Bling Sak™ with horse, Princess Sak™ with Blonde Rubia, Princess Sak™ with Auburn Gwenyth, Fairy Sak™ with Auburn Branwen and Fairy Sak™ with Blonde Bonnie. SRP: $15.99 each

“Toy Fair is always one of the most inspiring times of the year for Doulas Company,” said Erika Radich, Marketing Manager, Douglas Company. “The latest Sassy Saks™ introductions are full of personality and fashion forward style. Douglas is looking forward to the opportunity to gather with old friends and meet new ones at this year’s show.”

Douglas products are sold at specialty gift and toy stores in the USA, Canada and Europe. To set up an appointment to tour the Douglas booth and meet with Erika Radich while at Toy Fair, please email her at eradich@douglastoys.com

ABOUT DOUGLAS COMPANY
For almost 60 years, Douglas Company has been making fine quality stuffed animals, creating innovative designs and promoting imaginative play and emotional connection. Unique gestures, endearing expressions and irresistible softness distinguish Douglas animals and bring them to life for children of all ages. For more information visit: www.douglastoys.com