Feb 27, 2014

Dr. Seuss by Trend Lab Adds Adorable One Fish, Two Fish Product to Nursery Décor and Gift Line

Trend Lab LLC in partnership with Dr. Seuss Enterprises L.P. is excited to introduce new One Fish, Two Fish, Red Fish, Blue Fish infant products to their already successful “Dr. Seuss by Trend Lab” One Fish, Two Fish, Red Fish, Blue Fish product assortment. A multicolored fish scatter print is the highlight of the product additions.

A total of seven new products will be added to the collection and the new adorable fish print will be incorporated into some of the existing products. The newOne Fish, Two Fish, Red Fish, Blue Fish infant products include a 7-Piece Basket Gift Set, a 5-Piece Burp Cloth Zip Pouch Gift Set, a newly printed Crib Sheet, a Changing Pad Cover, Storage Caddy, and a framed and embroidered blanket.

“The Dr. Seuss One Fish, Two Fish, Red Fish, Blue Fish story is perfectly translatable to the nursery and baby products,” states Courtney Reckinger, Business Development Planner at Trend Lab. “Our current Dr. Seuss One Fish, Two Fish, Red Fish, Blue Fish infant product line performs very well at retail, so we decided to expand upon this success by adding a new pattern and new products to the assortment for consumers to enjoy. We debuted the new products at the winter industry markets and they were very well received. We are very excited to see the growth these new products will bring to the property.”

The line of Dr. Seuss by Trend Lab products includes crib bedding and accessories, coordinating room décor, infant gifts such as blankets, feeding and bath items, and diaper bags. The collections can be purchased at most mainstream baby product retailers. Products combine Dr. Seuss’s nostalgic brand and whimsical characters with Trend Lab’s stylish use of color and pattern.

About Trend Lab Trend Lab, LLC was founded in 2001 as a privately held, certified women owned business based in Minnesota, with the belief that new parents desire sophisticated, trend-right nursery décor to flow with their home décor. Since then, product offerings have expanded to include infant and toddler bedding and accessories, home décor and gift items, bags, and pet products. For additional information about Dr. Seuss by Trend Lab, visit www.trend-lab.com/drseuss and become a fan of Trend Lab at http://www.facebook.com/trendlab

About Dr. Seuss Theodor “Seuss” Geisel is quite simply the most beloved children’s book author of all time. Winner of the Pulitzer Prize in 1984, an Academy Award, three Emmy Awards, three Grammy Awards, and three Caldecott Honors, Geisel wrote and illustrated 44 books for children. Hundreds of millions of copies have found their way into homes and hearts around the world. While Theodor Geisel died on September 24, 1991, Dr. Seuss lives on, inspiring generations of children of all ages to explore the joys of reading.

About Dr. Seuss Enterprises, L.P. The primary focus of Dr. Seuss Enterprises, L.P. is to protect the integrity of the Dr. Seuss books while expanding beyond books into ancillary areas. This effort is a strategic part of the overall mission to nurture and safeguard the relationship people have with Dr. Seuss characters. Theodor Seuss Geisel (Dr. Seuss) said he never wanted to license his characters to anyone who would “round out the edges.” That is one of the guiding philosophies of Dr. Seuss Enterprises. Audrey S. Geisel, the widow of Dr. Seuss, heads Dr. Seuss Enterprises as CEO.