Mar 6, 2014

Dr. Seuss by Trend Lab Adds New 7-Piece Infant Gift Sets to Popular Product Assortment

Trend Lab LLC in partnership with Dr. Seuss Enterprises L.P. is excited to introduce another new line of “Dr. Seuss by Trend Lab” infant gift sets to their already popular gift line. Five new 7-Piece Basket Gift Sets will be added to the very successful Cat in the Hat 7-Piece Basket Gift Set and are now available

The gift sets include two deluxe Dr. Seuss bibs and three deluxe Dr. Seuss burp cloths, which are beautifully bundled and packaged in a lined basket. The bibs and burp cloths feature Seuss-tastic designs printed on cotton with fluffy absorbent terry cloth on the back, offering the utmost absorbency. The new collections feature popular characters from One Fish Two Fish, ABC, Oh! the Places You’ll Go! (in blue and pink), and The Lorax. The gift-ready packaging and various storybook options will be sure to please mothers here, there and everywhere.

“This gift set expansion was driven by the continued growing success of our current Cat in the Hat 7-Piece Gift Set,” says Courtney Reckinger, Business Development Planner at Trend Lab. “It was an easy decision to expand upon these lovely sets themed in additional multiple Dr. Seuss book properties. They combine the perfect amount of nostalgia and style, making them a wonderful gift for today’s mother.”

The line of Dr. Seuss by Trend Lab products include crib bedding and accessories, coordinating room décor, infant gifts such as blankets, feeding and bath items, and diaper bags. The collections can be purchased at most mainstream baby product retailers. Products combine Dr. Seuss’s nostalgic brand and whimsical characters with Trend Lab’s stylish use of color and pattern.

About Trend Lab Trend Lab, LLC was founded in 2001 as a privately held, certified women owned business based in Minnesota, with the belief that new parents desire sophisticated, trend-right nursery décor to flow with their home décor. Since then, product offerings have expanded to include infant and toddler bedding and accessories, home décor and gift items, bags, and pet products. For additional information about Dr. Seuss by Trend Lab, visit www.trend-lab.com/drseuss and become a fan of Trend Lab at http://www.facebook.com/trendlab

About Seuss Theodor “Seuss” Geisel is quite simply the most beloved children’s book author of all time. Winner of the Pulitzer Prize in 1984, an Academy Award, three Emmy Awards, three Grammy Awards, and three Caldecott Honors, Geisel wrote and illustrated 44 books for children. Hundreds of millions of copies have found their way into homes and hearts around the world. While Theodor Geisel died on September 24, 1991, Dr. Seuss lives on, inspiring generations of children of all ages to explore the joys of reading.

About Dr. Seuss Enterprises, L.P. The primary focus of Dr. Seuss Enterprises, L.P. is to protect the integrity of the Dr. Seuss books while expanding beyond books into ancillary areas. This effort is a strategic part of the overall mission to nurture and safeguard the relationship people have with Dr. Seuss characters. Theodor Seuss Geisel (Dr. Seuss) said he never wanted to license his characters to anyone who would “round out the edges.” That is one of the guiding philosophies of Dr. Seuss Enterprises. Audrey S. Geisel, the widow of Dr. Seuss, heads Dr. Seuss Enterprises as CEO.