Mar 20, 2007
Consumers Eager for Spring as Easter Spending Increases; Spending expected to reach $14 billion

Washington, DC – After a long, cold winter for most of the country, consumers are eager to celebrate Easter with their family and friends, according to NRF’s 2007 Easter Consumer Intentions and Actions Survey. This year, shoppers who are planning to celebrate Easter (79.5%) are expected to spend an average of $135.07, up 11 percent from last year’s $121.72 per person. Total holiday spending is estimated to reach $14.37 billion*.

Spending is expected to increase across the board, with the average shopper planning to invest the most on a new spring outfit ($26.03) and food for their Easter meal ($37.56). Other popular Easter purchases include candy ($18.53), gifts ($20.61), flowers ($9.63) and decorations ($7.63).

“Easter is a critical time for apparel retailers,” said NRF President and CEO Tracy Mullin. “Retailers will be looking to the warmer weather to help stimulate the sale of spring apparel.”

With Easter coming relatively early this year, retailers have already begun stocking their shelves in anticipation of the big day. Department stores will be a popular shopping destination, with 22 percent more consumers planning on shopping there this year than last year (36.8% vs. 30.0%). Other popular locations for Easter shopping include specialty clothing stores (6.7%), specialty stores (23.7%), online (12.7%) and catalog (5.6%). Although discount stores will see the most traffic, they won’t see as much as last year (57.2 vs. 59.6%).

Shoppers between the ages of 25-34 will spend the most per person this year ($147.47). Coming in second is the 45-54 age group ($144.13), followed by 35-44 year olds ($139.36) and 18-24 year olds ($137.30).

“Easter is gaining more relevance as a retail holiday,” said Phil Rist, Vice President of Strategy for BIGresearch. “With a focus on apparel, shoppers are once again turning their attention toward department stores to see what’s in for spring.”

About the Survey

The NRF 2007 Easter Consumer Intentions and Actions Survey was designed to gauge consumer behavior and shopping trends related to the Easter holiday. The survey was conducted for NRF by BIGresearch. The poll of 8,801 consumers was conducted from March 7-14, 2007. The consumer poll has a margin of error of plus or minus 1.0 percent.

BIGresearch is a consumer market intelligence firm that provides unique consumer insights that are gathered online utilizing very large sample sizes. BIGresearch’s syndicated Consumer Intentions and Actions survey monitors the pulse of more than 7,000 consumers each month to empower its clients with unique insights for identifying opportunities in a fragmented and changing marketplace.

The National Retail Federation is the world’s largest retail trade association, with membership that comprises all retail formats and channels of distribution including department, specialty, discount, catalog, Internet, independent stores, chain restaurants, drug stores and grocery stores as well as the industry’s key trading partners of retail goods and services. NRF represents an industry with more than 1.6 million U.S. retail establishments, more than 24 million employees – about one in five American workers – and 2006 sales of $4.7 trillion. As the industry umbrella group, NRF also represents more than 100 state, national and international retail associations.

Social Connections

Introducing Viva Magenta: Pantone’s 2023 Color of the Year. Pantone describes the 2023 Color of the Year as a nuanced crimson red tone that presents a balance between warm and cool. PANTONE 18-1750 Viva Magenta is also a hybrid color, said by Pantone to comfortably straddle the physical and virtual, evocative of the multi-dimensional world. “Viva Magenta is a transformative red tone capable of driving design to create a more positive future,” the company said.📸: Huge ... See MoreSee Less
View on Facebook

Upcoming Trade Shows

Dec 16 – 18

Mid-South Jewelry and Accessories Fair

Memphis, TN USA
Jan 4 – 6, 2023

Surf Expo

Orlando, FL USA
Jan 4 – 10, 2023

Dallas Total Home & Gift Market

Dallas, TX USA
Jan 10 – 12, 2023

Halloween & Party Expo Virtual Experience

Las Vegas, NV USA
Jan 10 – 16, 2023

Atlanta Market

Atlanta, GA USA
Jan 10 – 13, 2023

Lightovation: Dallas International Light Show

Dallas, TX USA
GS+ Fall 2022 cover
Get one year of Gift Shop Plus in both print and digital editions for just $16.

Interested in reading the print edition of Gift Shop Plus?

Subscribe Today »

website development by deyo designs