Oct 22, 2015

Emerald Expositions welcomes Coyne Public Relations as agency of record for NY NOW

Coyne Public Relations has been chosen by Emerald Expositions to provide public relations and special event management for its upcoming winter 2016 edition of NY NOW, the Market for Home, Lifestyle + Gift.

Coyne is tasked to elevate awareness of one of the industry’s most expansive marketplace event by leveraging its exciting lineup of new and returning exhibitors, as well as a comprehensive agenda jam-packed with seminars and one-of-a-kind networking opportunities that provide Market attendees with an unrivalled shopping and sourcing experience.

“We are excited to have Coyne PR as our new agency for the winter edition of NY NOW,” said Jill Campbell, Vice President of Marketing at Emerald Expositions. “Throughout the evaluation process, Coyne stood out as a team that could create even broader awareness of the Market both locally and nationally, and positively impact media attendance at our industry-leading event through their insightful vision and previous tradeshow experience and success.”

The winter 2016 edition of NY NOW, the Market for Home, Lifestyle + Gift, will fill the Jacob K. Javits Convention Center in New York City with three comprehensive collections, encompassing more than 100,000 products in hundreds of product categories. It will begin on Saturday, Jan. 30 with the HANDMADE collection, which closes on Tuesday, Feb. 2. The HOME and LIFESTYLE collections, and Artisan Resource, will run from Sunday, Jan. 31, through Wednesday, Feb. 3.

“We are honored to represent NY NOW at the upcoming winter 2016 market and help further position it as the must-attend industry event,” said Brian Murphy, Vice President at Coyne Public Relations. “The addition of NY NOW marks the continued expansion of our agency’s tradeshow practice, and we look forward to working with our partners at Emerald in developing a comprehensive communications program that will help elevate NY NOW in the minds of both attendees and the media.”

The partnership with NY NOW began on October 1, 2015 with a contract through February 29, 2016.