Fall 2022 feature looks at purposefully designed-to-inspire displays
Gift Shop® Plus Fall 2022 is now available, and feature story “Influenced by Nature” takes a look at how one garden center looks to nature to inspire captivating displays.
Whitney Sproul and Karen Velehoski, designers for Merrifield Garden Center, shared how the gift shop combines the love of the outdoors with the desire to bring nature into gifts, home décor, tabletop and other product categories. They provide tips on how to source for items that celebrate the outdoors, find inspiration everywhere, refresh daily and consider one’s footprint.
“Think of your displays as spaces and design them to be meandered throughout, like a garden path,” the duo says. “Take your customers on a journey, purposefully designed to inspire them.”
Read more about how to draw inspiration from nature when it comes to creating lush shop décor and displays.