Apr 18, 2012

Fashion on The Roll: Mobile Boutiques Hit the Trailer SceneBy Nancy FloresStatesman.com

Austin, TX – Good food is not the only thing that Austinites can purchase from a rolling truck; now they also can buy stylish outfits on the street. A growing number of local boutiques are revamping trailers and vans and converting them into hip, artistic retail shops on wheels.

Lose any unglamorous images of rummaging through the back of an old, hot truck. Local mobile shops are all about creating a unique experience either on the street or at private events like bridal showers or birthday parties. As more Austin mobile shops begin to pop up, each ensures their space has its own personality and funky flavor.

The chance to roll out a mobile shop, for some entrepreneurs, means a step toward launching a brick-and-mortar store. For others, it means an extension of the brand and marketing of an established retail store. And then there are those entrepreneurs who are for the moment basking in the success of their unique concepts and enjoying mobile shop life.

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