From Online to Ocean Park: Local Designer Opens Brick-and-Mortar Boutique
Santa Monica, CA – Thanks in part to the strong following she developed through her website, clothing designer Brooke Rodd has had items sold through popular online retailer Zappos and been featured on the Sundance Channel’s “All on the Line” show.
But the Web success still left her with a void.
“I’ve been online for almost five years now, and I realized pretty fast from being online that I didn’t want to be a wholesaler,” said Rodd, who made her first foray into the brick-and-mortar world last month when she opened Jellyfish on Ocean Park Boulevard. “I enjoyed the connection with people more than just having the quiet, e-commerce identity. I still love e-commerce, but I missed connecting with people.
Social Connections
This year’s outlook is just peachy.![]()
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The Pantone Color Institute named Peach Fuzz (PANTONE 13-1023) its 2024 Color of the Year, and the hue is already permeating retail. Here we present the latest products adorned in the peachy hue, as well as four complementary hues selected by Pantone for 2024. Read the Spring 2024 Trend Report here: giftshopmag.com/article/spring-2024-trend-report-peach-fuzz-and-its-supporting-cast/![]()
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📸: Photo courtesy of Mud Pie.
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