Jul 1, 2014

Furniture First and SnapRetail Partner to Provide Affordable Online Marketing to Independent Furniture and Mattress Retailers

America’s premier furniture and mattress buying group Furniture First has partnered with marketing automation provider SnapRetail, after switching from a competitor, to help local furniture and mattress retailers successfully grow sales and compete against major retail chains.

Both companies strive to help independent retailers increase foot traffic and profitability through valuable tools and educational resources. Furniture First provides value-added business services and works hand-in-hand with its members to leverage purchasing power with leading manufacturers, while SnapRetail provides an online marketing automation software to help independent retailers promote their business through email and social media.

“We are excited to partner with SnapRetail to provide our members with an affordable, easy-to-use online marketing tool complete with an excellent customer service department,” said Furniture First president, Bill Hartman. “The switch was made due to SnapRetail’s significant advantages over other providers.”

“We’re thrilled that Furniture First has chosen to partner with us to bring our expertise in online marketing to its more than 200 members,” said SnapRetail vice president of partner programs, Traci Tarquinio.

Retailers who are Furniture First members will receive special software pricing, access to free educational resources and one-on-one consultations from SnapRetail.

Founded in 2010, SnapRetail is an email and social media marketing automation provider that focuses exclusively on the needs of independent retailers. Unique features like a drag-and-drop planning calendar, Pinterest support, Instagram integration and thousands of professionally designed and written social media posts and email templates have made SnapRetail the product of choice for thousands of independent retailers.

Furniture First was founded in 1994 and today the group is comprised of 210 independent retailers with 443 stores in 47 states. Collectively, Furniture First members produce $1.7 billion in retail sales. Furniture First is a national Home Furnishings and Mattress-only buying group. For more information on Furniture First, call Bill Hartman at 800-411-3477, ext. 123, or email BHartman@FurnitureFirst.com.

SnapRetail customers interested in learning more about Furniture First should send an email to partners@snapretail.com.

Additional information on Furniture First can be found at www.furniturefirst.com orwww.furniturefirst.coop/join. To learn more about SnapRetail, visitwww.snapretail.com.