Jan 4, 2024

Gift for Life relaunches website, creates single destination for donors

Gift for Life, a charitable organization in the gift and home industries, is kicking off the new year with a newly redesigned website.

Giftforlife.org is designed to be a clean, easy-to-navigate website that allows both existing donors and potential donors to easily read up on the organization’s mission, fundraising campaigns and updates.

“We are thrilled to be relaunching Gift for Life’s new website thanks to the efforts of a dedicated group of our board members, in particular Lenise Willis, editor-in-chief of Gifts & Decorative Accessories magazine,” said Ari Lowenstein, Gift for Life chair. “Our donors, and those interested in our projects, will now have a single source to learn more about year-round fundraising for World Central Kitchen as well as AIDS Walk NY each May.”

For the past few years, Gift for Life has been using Facebook as its central location but wanted to return to its original domain for 2024 and beyond.

“This new website will give us a venue to highlight our progress, give thanks to our valued donors and spread the word about upcoming events,” Lowenstein said.

The home page of the relaunched website includes an overview of the organization’s mission and focus on fundraising for crisis-related hunger and HIV/AIDS prevention, treatment and advocacy. The donate page includes details about all current fundraising campaigns, with links for contributions.

The about page features a video of Founder Peter Schauben of Schauben & Co. explaining how Gift for Life started in 1992 as a response to the AIDS crisis. Over time, the organization’s focus has evolved exclusively from HIV/AIDS to encompass food insecurity caused by crisis or conflict, with a broader overall aim of uniting the gift and home industries for common good.

The site was built by board member Lenise Willis, editor-in-chief of Gifts & Decorative Accessories.

“I really enjoyed building the website for Gift for Life,” she said. “Gathering photos for the Photos & Videos section was especially fun, as it was a nice lookback over the years. We’ve hosted some pretty incredible fundraisers at markets in New York, Atlanta, Las Vegas, Seattle and more and have had fun while doing it! I hope the site makes it easier for our donors to learn about our latest efforts, see who we are as a board, plus donate to future fundraisers.”