Dec 11, 2007

Growth Spurs Move to New Facility, Expanded Showroom For Ontario-Based Giftcraft Ltd.

Brampton, Ontario – Giftcraft Ltd., a leading producer of gifts, home decor and garden products, announces its relocation to a new state-of-the-art corporate office-showroom-distribution complex near the company’s former facility. The new 264,000 square-foot headquarters represents a substantial upgrade for the company, and will more effectively accommodate and showcase the company’s expanded product line, as well as feature several enhancements to serve Giftcraft’s growing customer base.

The 17,000 square-foot fully redesigned showroom is the highlight of the new headquarters complex. Featuring European-influenced design treatments, the new expanded showroom enables the company to display its complete product offering year-round as well as provide customers with innovative display ideas and cross merchandising opportunities.

“Our new showroom design is by far the finest I’ve seen in the industry, incorporating the expertise of top designers from around the world,” said John Brooks, Giftcraft’s Vice President of Sales for North America. “In addition to being visually appealing, it offers our customers the opportunity to view the entire Giftcraft’s product line at once while receiving the attention of our highly regarded, knowledgeable sales and showroom staff.”

Giftcraft will officially unveil its new showroom by hosting an Open House for retailer customers in conjunction with the Canadian Gift and Tableware Association (CGTA) show in Toronto Jan. 27-31. During the Open House, held throughout the show’s run, retailers are invited to tour the showroom and meet the Giftcraft sales and showroom staff.

A fully automated 200,000 square-foot distribution center is also a major element of Giftcraft’s new corporate complex. The facility features several upgrades and improvements designed to quickly and efficiently fulfill customer orders.

In conjunction with the debut of the new corporate headquarters, Giftcraft also announces the re-design of its website, giftcraft.com. Featuring a graphically appealing showcase of the company’s product collections, the site is easy to navigate and enables retailers to learn more about Giftcraft, receive customer service attention and access news and events related to the company and its product lines. The redesigned website will debut in mid-December. Giftcraft.com also provides a link to edensangels.com, the company’s new interactive-style website devoted to the Eden’s Angels collection. Created in response to consumer interest in the Eden’s Angels collection, the site features information about the line, details about new introductions, personal stories from fans of the collection, contests, activities and more.

For more than 60 years, Giftcraft has been a leading presence in the gift and home decor industry. Its wide-ranging and trend-forward product lines – featuring a mix of in-house designs and licensed artwork – combined with its strong customer service program, have contributed to the company’s success over the years.

For more information or to place an order, contact Giftcraft Ltd., 8550 Airport Road, Brampton, ON L6T 5A3, or phone 877-387-4888.