Google, Twitter Join ‘Small Business Saturday’ Movement
Following the success of last year’s Small Business Saturday, a number of online giants are teaming up to help local owners make this year’s event even more prosperous.
Facebook, Google and Twitter, among others, are joining with American Express, which founded Small Business Saturday, to offer a free toolkit designed to help small business owners get their cash registers ringing this holiday season.
Held last year for the first time, Small Business Saturday – which falls on the Saturday of Thanksgiving weekend – is a national initiative encouraging consumers to shop at small businesses. It also was created specifically to recognize the importance of small businesses and their contributions to the economy, job creation and local communities.
According to American Express, small business merchants saw a 28 percent rise in sales volume during last year’s Small Business Saturday, compared to the same day in 2009.
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