Sep 24, 2010

HABA Introduces Eco-Friendly Pure Nature Line

Skaneateles, NY – When it comes to softness, the metaphor most widely used is “as soft as a baby’s bottom.” Now, thanks to HABA, we can update it to be “as soft as a Pure-Nature Cotti.” This new line of eco-friendly plush baby and toddler toys from HABA is made using Öko-Tex certified materials and maintains HABA’s distinctive European aesthetic.

The high-quality fabrics used in the Pure Nature line are produced in accordance to the Global Organic Textile Standards (GOTS), which ensures the use of raw materials that are safe not just for children, but also for the environment.

Each Pure Nature Cotti product is filled using Öko-Tex certified polyester. HABA chose this material over organic materials because stuffing made from organic materials cannot be washed and can get moldy and lumpy if introduced to water. The polyester fill in the Pure Nature Cotti will last for generations, and is still an eco-friendly alternative to other fills on the market.

HABA products can be found nationwide at over 1,000 U.S. specialty retail stores and in specialty catalogs and websites. Many of its products have been recognized with German and American awards including Parents’ Choice, National Parenting Center, Creative Child, Dr. Toy, The Oppenheim Toy Portfolio and Parents’ Guide. HABA received Best Toys of the Year recognition from the TODAY Show Toy Test and has been featured in national magazines such as American Baby, Baby Talk, Fit Pregnancy, Parenting, Parents and Working Mother.

For more details, visit HABA’s informational website at www.HABAusa.com