Oct 26, 2010

A Stylish Addition, Hidden City Entertainment and Sahliner to Produce Bella Sara™ Apparel

Seattle, WA – Bella Sara magical horses come to life with a new licensing agreement for clothing from licensee, Sahinler. The deal is brokered by Francoise Bouvet of MJA Licensing and offers French fans a selection of apparel choices.

The license acquired by Sahliner encompasses chidren’s daywear, underwear, nightwear, socks, and swimwear for the Bella Sara brand and is to be available in early 2011.

George Stetar, Senior Vice President of Licensing and International Business for Hidden City Entertainment, Inc. stated, “We are pleased at the opportunity to expand the Bella Sara brand to consumers who frequently inquire about these products. Our partnership with Sahinler to bring children’s clothing to the French market will not only delight Bella Sara consumers but compliment the Bella Sara brand.”

Available online and at over 65,000 points of sale, Bella Sara products are sold in 27 countries to mass-merchandisers, independent specialty toy and game/hobby boutiques and kiosks. Major U.S. retailers include Wal-Mart, Target, Toys “R” Us, Amazon.com, and specialty stores. Internationally, Bella Sara is sold through Hidden City Entertainment’s international distribution partners into various sales channels.

For more information, visit www.hiddencityentertainment.com, or e-mail the company at publicrelations@hiddencityentertainment.com.

About Bella Sara™
Bella Sara is a magical world of horses where girls engage their imaginations. Originally launched as a trading card property in Denmark by Gitte Odder Braendgaard, Bella Sara inspires and empowers girls with positive messages and enchantment. After its introduction to North America in 2007 by Hidden City Entertainment, Inc., Bella Sara quickly expanded into an international entertainment property. Products include secret codes that unlock a virtual world. By entering these codes at BellaSara.com, girls can play games, complete adventures, adopt horses, and personalize their own avatar.

About Hidden City Entertainment, Inc.
Hidden City Entertainment, Inc., a venture-backed game publisher, headquartered in Seattle, Washington, develops and markets interactive games to players and collectors of all ages. The company is best known as the rights holder of the Bella Sara™ brand, a mainstream entertainment property for girls ages 5 to 12. The inspirational, horse-themed brand was originally launched in North America in March of 2007 and was taken globally shortly after. For more information, visit www.hiddencityentertainment.com.