Sep 17, 2007

High IntenCity Introduces Pre-made Gift Sets

High IntenCity’s original, interchangeable, charm jewelry program, CHARM IT!, introduces pre-made gift sets to the brand. CHARM IT! welcomes girls to the endless and exciting world of charms – all with a simple snap of a clasp. The new pre-made gift sets allow girls to create their own bracelet with a selection of themed charms.

Gift sets are packaged in a rainbow-striped box that doubles as a keepsake with a velvet insert and magnetic closure. A CHARM IT! branded gift bag accompanies all gift box purchases. Gift sets are pre-made in several themes, from friends to birthday and dance to glam. Licensed gift boxes including Hello Kitty and Disney characters like the Princesses, Hannah Montana, and High School Musical are also available.

Each gift set includes 5 CHARM IT! charms and a bracelet. The price range varies from $14 to $17 at cost depending upon the type of charmable bracelet included. Bracelets styles vary from basic chain to colorful crystal links. Empty gift boxes and bags are also available to CHARM IT! customers at $2 cost to customize their own sets.

CHARM IT!’s high quality, original designs, and incredible assortment drive the line’s success. The brand is sold in premier department stores and specialty boutiques nationwide and internationally. Leading the “charmed lifestyle” phenomenon, CHARM IT! has grown to become the brand around the world that girls around the world adore! For more information, please contact Jackie Doran at 201.663.4538 or jackie@highintencity.com.

About CHARM IT!

CHARM IT! is the original, interchangeable, tradable, collectable and totally customizable charm jewelry system. CHARM IT! introduces girls to the endless and exciting world of charms – all with a simple snap of a clasp. CHARM IT! inspires girls to express their individuality and creativity through its unique combination of charmable accessories and endless selection of charms. CHARM IT! allows girls to celebrate their hobbies, friendships and passions in all themes that are important to them. Live it, love it, charm it! charm-it.com.

About High IntenCity:

High IntenCity Corp. is a leading manufacturer of high quality fashion jewelry and accessories, primarily focused on girls, tweens and teens. Company-owned brands include Charm It!, Jewels Girls Love to Wear, and I CARE available through specialty apparel, gift, and toy boutiques and premier department stores. The licensing division designs and manufactures jewelry and accessories under license for Disney, Sanrio, Nickelodeon, Venture Licensing and Chorion. In 2007, the pet division will launch its specialty label Sweet Pea, Biscuit & Jam, as well as private label programs. High IntenCity Corp. is a privately-owned company founded in 1993, and based in Fair Lawn, NJ. For more information please visit highintencity.com.