Jan 12, 2009

Living livens up the style of home décor at Ambiente 2009

Living, the leading fair for home décor at Ambiente, will go to the start in Frankfurt from 13 to 17 February, with international brands, new exhibitors and more design space. Spanning seven exhibition halls, the fair will offer buyers from furnishing and furniture stores, boutiques, galleries and lifestyle shops the most attractive furnishing lifestyle and decorating products. Dining, the leading international fair for tabletop, kitchen and housewares, and Giving, the premier platform for gifts, will be taking place simultaneously under the same roof as Ambiente. With these two fairs, Frankfurt offers the furniture industry not only the newest living and furnishing trends but also a globally unique selection of specialist ranges.

Loft gets bigger with more design and Japan Style
Design is in greater demand than ever, so in 2009 Messe Frankfurt will be boosting this range, extending Loft, a Mecca for design-orientated retailers, to include more international brands, high-end niche suppliers and young creatives. Hall 6.1, the hall for traditional ranges, continues to impress with familiar names like Anthologie Quartett, Artificial, Authentics, Chilewich, Henry Dean, Dekoop, Design House Stockholm, Fatboy, Hey Sign, I + I, Innermost, Klein & More, Jan Kurtz, Konstantin Slawinski, Normann Copenhagen, Radius, Raumgestalt, Reichenbach featuring Paola Navone, Simple Forms, Sompex and Stefanie Hering. A host of well-known exhibitors will also be on display in Hall 6.0, which is set to feature some new occupants. They include Helit Innovative Büroprodukte, Time & Style Prestige Japan, Yonobi, Memento Italy and Umbra U+.

The new location will feature a number of new visitor attractions in addition to this high-end design range. New at Ambiente is Next, the area for young design suppliers who are making their way in the international business world. Here visitors will find high-quality niche products both handcrafted and manufactured. A special highlight also awaits lovers of Japanese culture. Selected manufacturers of everything from furniture to gifts will be exhibiting under the name Japan Style on a high-end joint stand. Talents in Hall 6.0 will be another attraction. The curated sponsorship programme is being extended, with stand numbers rising from 20 to 29 in the process, allowing more young designers to show off their designs to the industry. Next door, On Design will be offering lectures and information direct from the experts. Lecturers will include Rory Dood and Piers Roberts from Designersblock, London; Torsten Neeland, Hamburg; Thilo Schwer / Speziell Produktgestaltung, Frankfurt and Matali Crasset, Paris.

Emotional home décor at Interiors & Decoration
Emotional and modern, ranging from the ethnic to the stylish – Interiors & Decoration in Halls 4.1 and 4.2 offers upmarket home décor. Among the regular leading lights making a return appearance in 2009 will be top names like Drescher, Haans, IHR, Lambert, Nic Duysens, O-Living, Rivera Maison, SIA, Tom’s Company. Brands who will be making their debut at Ambiente 2009 will include Aristo, Flamant and The Lexington Company. Especially against a backdrop of the continuing popularity of furnishing and decorating, Halls 4.1 and 4.2 will be a goldmine for everything from ideas for exciting home accessories, lighting, furniture and textiles to integrated living concepts in the top emotional style trends. Here, buyers can add products which reflect the key living trends and themes of the moment to their profitable specialist ranges. The coffee shop in Hall 4.2, designed on this occasion by French celebrity designer Olivier Gagnère, is an inviting place for a creative break.

Outdoor Living meets Seasonal Decoration
In February, snowdrops are probably the only reminders that spring is around the corner but in Hall 4.0. at Ambiente the exhibitors, among them MBM Münchner Boulevard Möbel and Eschert Design, will already be ringing in the 2009 Outdoor Saison. The focus of the outdoor living range will be on high-quality garden furniture, lighting and accessories, which guarantee that the same style and design standards can be experienced outdoors as indoors. In the Seasonal Decoration product segment in the same Hall, trade visitors will find seasonal decorations for both living areas, with brands like Exotica Cor Mulder and Haymann.

Asian Vision
Hall 2.0 will be presenting “Wohnvision” from Asia. Launched back in 2007 under the name “Passage Select”, in 2009 Messe Frankfurt will once again be making a larger area in the Passage Home & Garden and Gifts segments available to suppliers from overseas, who have already made a name for themselves as global brands. In order to take part in Asian Vision, a company must have its own brand presence, specific stand design and products of exceptional quality.

Passage Home & Garden
Passage Home & Garden offers trade buyers a rich selection of accessories and furniture for the patio and garden from Asia exhibitors. These exhibitors not only guarantee their ability to supply products in large volumes but the products they supply meet or exceed a minimum standard.

Background information on Messe Frankfurt
With annual revenues of € 424 million (2007) and over 1,400 employees around the world, Messe Frankfurt is Germany’s biggest fair and exhibition company. The corporate group has a global network of 29 subsidiaries, five branch offices and 48 international sales partners, which represent Messe Frankfurt in over 150 countries of the world. Events ‘made by Messe Frankfurt’ are held at over 30 venues world wide. In 2007, the Messe Frankfurt group organised a total of 112 fairs, 68 of them outside Germany.

At present, the Exhibition Centre can boast 322,000 square metres of exhibition space with nine exhibition halls and a congress centre. The company is publicly owned with 60 percent being held by the City of Frankfurt and 40 by the State of Hesse. Further information: Ambiente.messefrankfurt.com