Jan 7, 2011

Home Furnishings Rebound as Recession Ends, Study Reveals

Granville, NY – Telescope Casual Furniture, the leading manufacturer of outdoor furniture, has found through its Telescope National Shopper Survey that as shoppers come out of the recession, one of the biggest category comebacks is home furnishings, for both inside and out. While during the recession, home furnishings for both inside and out were at the top of the postponement list, there is now a resurgence to take care of the home again. Shoppers who postponed spending on their homes during the recession are now coming back: buying new home furnishings (23%), spending on homes services (20%) and buying new outdoor furniture (18%).

In announcing the latest results of the Telescope National Shopper Survey, Kathy Juckett, CEO of Telescope Casual Furniture said, “One of the values resulting from the recession is a new appreciation for home and family. Families are spending more time together at home out of necessity to save money by not going out or eating out. And while the family was home together to save money they found that they liked their time together and created family-centric game nights and regular family meal-times.”

“Home is the American family’s haven and one of the first categories that shoppers are anxious to spend on. This is both inside the home and in their backyards. This creates a huge opportunity for retailers. Beginning with Holiday 2010, savvy retailers targeted shoppers’ new values and emotions with their marketing messages and product promotions,” Ms. Juckett concluded.

The Telescope National Shopper Survey is a national internet survey of 1500 adults conducted quarterly by WSL Strategic Retail, the leading retail strategists and futurists.

About Telescope Casual Furniture
Telescope Casual Furniture has been producing quality outdoor furniture in New York for over 108 years. The company’s product line includes wicker, tubular aluminum, cast aluminum, and marine grade “recycled plastic” polymer available in a variety of chairs, tables, umbrellas, bar stools, chaises, sofas, and rockers for the residential and commercial markets. Classic wooden director’s chairs, folding aluminum chairs and high quality beach chairs are also available in many colors and sizes.