How Social Data & Mobile Tech Can Improve the Retail Experience
Do you remember when your favorite retailer didn’t have a website? Can you imagine not being able to find your favorite store online today? Unthinkable, right?
It’s not surprising that today’s shoppers are becoming increasingly digitally savvy. Adoption rates for smartphones and tablet devices are continuing to explode, ensuring that new mobile and social media technologies become a natural extension of a retail brand’s strategy. This tech also represents a sea change in how retailers must approach operations and consumer interactions within the four walls of a store.
The good news is that forward-looking retailers are already integrating digital, mobile and social media technology into their brick-and-mortar sales strategies as a means to connect with these digitally savvy consumers and drive real value to their bottom line.
Here are five ways retailers will be using mobile and social media to change the way we shop in 2011, both in-store and online.
