Mar 29, 2012
If Life Throws You Lemons… Why Not Make A Lemonade Stand?

This Tabletop, check out 7 W New York when their lobby transforms bright pinks, greens, and yellows into an inspired “Pop-Up Shop” Lemonade Stand. With the help of Christina Norsig, CEO/Founder of PopUpInsider and author of PopUp Retail… How You Can Master this Global Marketing Phenomenon, and Bess Wyrick, owner of Celadon & Celery, buyers will be able to get a first glance at how to incorporate product(s) as a pop-up retail in a display window, a display in store, or additional temporary space to their store locations.

Attendees will find 7 W New York filled with ideas and looks on the latest trends in tableware from elegant to backyard, along with finishing accents and accessories for all serving needs.

Keep it simple with white tableware and flatware by Red Vanilla, or Creative Bath, and accessorize with hints of bright colors from Home Essentials, or add a splash of color with a pattern, breathing spring and outside, such as tag’s picnic tableware, or Sabre’s (Richard Cohen Collection) red plaid flatware, leaving you with ideas on how to plan your next dinner party or event. In addition, be sure to check out our full listing of tabletop tenants at our registration desk and online soon at 7wnewyork.com.

To add to the spring festivities, 7 W New York will be featuring a floral class on Tuesday, April 17 in the Buyer’s Lounge, by Wyrick, who has been showcased by both the NY & LA Times. Watch Wyrick incorporate how to take on Spring’s bright colors, the hottest new table trends, and mixing them with spring floral… tulips, lilacs, herbs, and daffodils bouquets.

You also have a chance to get your very own “PopUp Boot Camp” session, exclusively with Christina Norsig (by appointment only). Norsig has given her advice on CNBC, NY Times, Chicago Tribune, and much more. Check her out on Twitter or contact Jessica Kreider at jkreider@mmart.com to set up your appointment.

Daily Amenities: Complimentary coffee is always available to buyers, along with an open space accessible with computers, internet access, and periodicals about the “happenings” in the industry. Buyers will also get complimentary lunch at our Antique Café. Get your voucher at check-in.

For complete and continually updated information about 7 W New York, keep visiting www.7wnewyork.com or find them on Facebook.

7 W NEW YORK® is a wholesale mart building, catering to the buyers of Home Décor, Table Top, Giftware, Textiles, Decorative Accessories, Fine Arts and related industries. Located at 7 W 34th Street, its daily hours of operation are Monday through Friday, from 9 am to 5 pm with extended hours during special market weeks. 7 W New York is a trademark of Merchandise Mart Properties, Inc. (MMPI).

MMPI is the world’s leading owner and operator of showroom buildings and trade show facilities, bringing buyers and sellers together in more than 300 market events, trade and consumer shows and conferences each year.

MMPI manages The Merchandise Mart and 350 West Mart Center in Chicago; Market Square, the Suites at Market Square, Hamilton Market, Plaza Suites, Furniture Plaza and the National Furniture Mart in High Point, N.C.; the Architects & Designers Building and 7 W New York in New York; the Boston Design Center in Boston; the L.A. Mart in Los Angeles; and the Washington Design Center and Federal Center Southwest in Washington D.C.

VORNADO REALTY TRUST, owners of MMPI, based in New York City, is a fully integrated equity real estate investment trust. Vornado’s common shares are listed on the New York Stock Exchange and are traded under the symbol VNO.




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