IHFC refresh brings new product to High Point Market
Progress in International Market Centers’ (IMC) resource reorganization plan for the International Home Furnishings Center (IHFC) brings 31 new, expanded and relocated brands to the iconic building for the April 22-26 High Point Market.
Notable updates include expanded brand presentations as well as several debuts in the InterHall temporary collection, according to IMC.
“IMC’s strategic updates have brought new life to IHFC, which serves as the gateway to High Point Market,” said Dorothy Belshaw, executive vice president and chief growth officer of IMC. “With new and expanded product presentations from top to bottom, it is a more engaging and compelling version of the sourcing destination that is key to so many buyers’ High Point Market experience.”
The updates for spring 2023 are the next phase of IMC’s plan to strategically reorganize IHFC. A new five-story contiguous multi-floor accessories collection (Floors 1-5) begins with the InterHall temporary exhibits on the ground floor of IHFC and flows into a contiguous seven-story furniture destination (Floors 6-12).
Movement in the IHFC furniture presentation allows brands to take more space to showcase more product. according to IMC. Fourteen brands relocate and expand for the market with one new brand joining the offerings of 100-plus furniture showrooms.
Growth is focused on Floors 6 and 7 in spring 2023. One new showroom is Xilinmen Furniture (mattresses and bedding products). Eight expansions are BDI (media furniture and office solutions), DeCasa Marble (high-quality made-to-order marble tables), Estro Milano (leather and fabric upholstery handmade in Italy), Hjort Knudsen (Danish furniture), Mavin (custom and heirloom-quality furniture), Romano (contemporary upholstery made in Montreal), Spectra Wood (solid wood furniture) and Stone International (Italian contemporary and transitional furniture featuring leather, stone, marble, granite, onyx and more).
The five brands relocating to Floor 7 include Aeon (modern home and contract furniture), Mobican Furniture (contemporary and Scandinavian-influenced furniture) and Trica (modern furniture hand-built in Montreal with a focus on green manufacturing).
Additionally, Home Insights (bedroom, dining room, occasional and entertainment furniture) relocates to a nearly 21,000 sq ft showroom on Floor 11 and Nisco Co., Ltd (sofas, adjustable bases and outdoor furniture) opens a new showroom on Floor 5.
Décor and accent growth
Updates to IHFC’s 125-plus accessories showrooms bring more fabric, accents and design-driven furnishings to the design destination. The new Floor 5 accessories floor features an expanded showroom for Palmetto Living/Orian Rugs (decorative area and scatter rugs).
Four more updates, all on Floor 2, are expansions for Decor Fifty Five (fabric including cut yardage, pillows, drapery panels, custom bedding and more), Fine Art Handcrafted Lighting (lighting) and Vertuu Design (accessories and accent pieces) and a new showroom for Vilmers UAB (Scandinavian-inspired handmade furniture with a focus on waste reduction and sustainability).
Amenities offered on Floors 2-5 encourage buyers to explore the expanded accessories floors. Buyer breakfasts take place April 22-24, 8:30-10:00 am. Afternoon treats are served Saturday, April 22-25, 4-6:00 pm.
New whole-home resources in InterHall
InterHall, the curated assortment of 70-plus showrooms and temporary exhibits on the first floor of IHFC, features 11 new brands and one expansion in Spring 2023. The updates expand the whole-home offerings in InterHall with wall coverings, bedding and bath linens, custom furniture, art and accessories.
Eight brands make their High Point Market debut in InterHall: Bahari (modern decorative accessories and accent furniture), BOVI (luxury Portuguese bedding), BRADLEY (furnishings, wallcovering, textiles and architectural finishes hand-crafted in the USA), Graccioza (luxury bath linens), Kindred (heirloom furniture for the contemporary consumer market), Lazzoni USA (custom furniture), Saatva (luxury handcrafted mattresses) and ST2 (custom furniture crafted in the USA using “green” practices). Two brands return after a hiatus: Seasonal Living (indoor-outdoor furniture and decorative accessories) and Zoe Bios Creative (fully-customizable original paintings, drawings and photographs produced in Los Angeles). Nima Oberoi – Lunares (luxury home decor and entertaining pieces) relocates from elsewhere at High Point Market. One showroom, Nuevo (furniture and lighting), expands.
Buyers can explore the new brands at a series of cocktail parties in InterHall set for Saturday, April 22-April 25, 4-6:00 pm.