Oct 10, 2012

Industry Executive, Stacy Able Joins SwaddleDesigns Management Team as Vice President of Sales

SwaddleDesigns® is delighted to announce that industry executive Stacy Able is joining the executive management team as the Vice President of Sales.

“Stacy’s industry experience and relationships, combined with her outstanding track record and commitment to make a positive difference, makes Stacy a great fit and I am extremely pleased and excited to announce she is joining our team,” said Lynette Damir, CEO & Creative Director of SwaddleDesigns. “SwaddleDesigns is positioned to achieve significant growth over the next several years and I am confident that Stacy will help us reach our potential.”

“I’ve always admired the superior quality of SwaddleDesigns products. After meeting Jeff and Lynette, I was impressed by their values and their dedication to caring for babies and helping new parents. I love the baby products industry and want to do more than sell great products. I am excited to sell products that make a difference in people’s lives. SwaddleDesigns makes that difference!” said Stacy when asked what attracted her to SwaddleDesigns.

Most recently, Stacy led the BabyLegs division of United Legwear as Vice President of Sales and Marketing. She helped grow BabyLegs from a single product with local distribution to a multi-product with diverse domestic and international distribution. Prior to Babylegs, Stacy held executive and senior positions at Pacific Market International, Warner Bros.Studio Stores International, Mast Industries a division of Limited Stores, Union Bay Sportswear/Seattle Pacific Industries and Nordstrom.

Known for great quality, long lasting value and stylish innovative designs, SwaddleDesigns is the must have baby gift for new parents.

About SwaddleDesigns, LLC , www.SwaddleDesigns.com
SwaddleDesigns, founded by Lynette Damir, RN, in 2002, was the first company to introduce the large square swaddling blanket to the U.S. market and many markets around the world. Lynette’s blanket is known as the Ultimate Swaddling Blanket® because of its premium quality, lightweight, breathable cotton fabric, decorative stitch, and the innovative 123 Swaddle® instructional label sewn to the edge of the blanket that makes learning to swaddle easy. Today, SwaddleDesigns markets the award-winning and best-selling blanket as the Ultimate Receiving Blanket® because the multi-use blanket is wonderful for swaddling and so much more. Parents love their SwaddleDesigns blankets because they are soft, stylish, versatile, high-quality, durable and deliver long-lasting value, and new parents, especially love that SwaddleDesigns blankets help calm and comfort their new baby – so, everyone can get more sleep!

For additional information, contact:
Kitti Musch, SwaddleDesigns (+1 206 525-0400 x115)
Media@SwaddleDesigns.com