iota’s Premium Stationery Essentials Inspire Handwritten Communication in Full Color
Iota, a purveyor of trend-setting stationery, accessories and gifting essentials, adds more “green” to its palette this season with eco-friendly fibers in new premium boxed letter paper sets. Three sets debut, the Eastern-inspired Darjeeling, the geometrically inclinedZiggy and the modern floral, Bloomin’. Premium cotton papers featuring rich textures and heavier weights are made from 60% renewable cotton pulp and 40% renewable wood pulp with keepsake storage boxes made from 100% recycled paper (MSRP $16).
For the paper obsessed (both young and old), iota introduces modern correspondence kits chock full of note writing provisions. Five designs run the gamut from florals to peace signs, meant to appeal to a broad range of modern correspondents. Each set contains six letter paper sheets, six foldover notecards, six correspondence cards as well as 18 colorful open-end envelopes and a sticker sheet filled with 47 message and pattern embellishments (MSRP $18). The large, envelope-shaped box can be reused to store treasured letters and mementos.
Every year, iota introduces a new color palette based on nine, deeply saturated colors, which tie back directly to iota’s brand identity: iota is the ninth letter of the Greek alphabet. This season, iota introduces the Zing color palette, providing the building blocks of a slate of new patterns: Calabash, Darjeeling, Gumballs, Rubberbands, Ruby Slippers, Summer Tee, Unfolded, Wallflowers and Ziggy, which are applied to stationery essentials throughout the line.
Existing stationery formats adorning the new 2012 patterns and colors include petite no. 10 notecard sets, note blocks, self mailers, assorted boxed notes, boxed thank you notes (which includes a handy thank you note writing tip sheet), artist bound journals, legacy journals, mini pocket journals and tall book notebooks (MSRP $3 -$18).
Iota’s new stationery collection will be introduced at the winter markets in the C.R. Gibson permanent showroom at the Atlanta AmericasMart and in OneCoast showrooms at the Dallas Gift Show (Suite 256) and Las Vegas Gift Show (C-803).Retailers can see all new product firsthand and meet iota founder and designer, Kelly Alford, at a special “Meet the Artists” event at the Atlanta show on Thursday, January 12th, 5:00 – 7:00 PM in the C.R. Gibson showroom, Building 2, Suite 1837. A boutique brand within C.R. Gibson, iota is represented nationally by OneCoast/National Division One.
All new iotas are available for order through C.R. Gibson and online atwww.crgibsondealer.com after January 1, 2012. Full pricing, order information and catalogues are available by request at C.R. Gibson/iota Customer Service 800.243.6004. For more information about iota, please visit www.everyiota.com.
About iota
Founded in 2003 by designer Kelly Alford, iota is named after the ninth letter of the Greek alphabet for its simple, yet powerful character. Distinguished by inventive and playful designs, bold colors and affordable price points, iota products can be found in over 3,100 stores throughout the U.S. and Canada. iota licenses its popular patterns on textiles, leather, print-on-demand stationery and more. For information on iota’s products and licensing opportunities, please call 970.927.1033 or visit www.everyiota.com. Iota is a boutique brand within C.R. Gibson.
