Jun 16, 2025
Ivystone invests in website improvements to support retailer success

Ivystone, a leading B2B wholesale partner in the gift and home industry, announces significant updates to its website, Ivystone.com, designed to transform how retailers discover and shop for products. With powerful new search capabilities and substantial browsing speed improvements, Ivystone continues to invest in meaningful tools that simplify and improve the wholesale buying experience.

At the core of these updates is Ivystone’s next-generation AI-powered search functionality, which allows users to search not only by keywords, but also by visual features such as patterns, colors, shapes and even themes like sports teams or decor styles. This technology analyzes product images to return results that match both what users type and what they mean — making it easier than ever for buyers to uncover the perfect products for their assortments.

“Technology should always enhance — not complicate — the buying journey,” said Mike Steidle, Ivystone vice president. “These updates are part of our ongoing mission to simplify, personalize and improve the experience for every Ivystone customer.”

In addition to search enhancements, Ivystone has more than doubled shopping page load times. The site also features AI-driven product recommendations that appear across product pages, dashboards, shopping carts, and order confirmations — helping retailers stay ahead of trends with curated suggestions.

To further support connection and service, recent upgrades to our Find a Rep feature make it easier than ever for customers to connect with their dedicated sales reps — reinforcing the personal relationships that have always been at the heart of Ivystone.

Another key website tool for retailers is the Retailer Dashboard, designed to simplify order management for registered and logged-in customers. This centralized dashboard provides access to a rolling two-year history of all approved orders — whether placed online, at market or through a rep — making it easy to reference past purchases. Retailers can export order data for use in POS systems and reorder available products directly from past orders with a quick click of the “Add to Cart” button. Whether managing replenishments or reviewing purchasing trends, the Retailer Dashboard offers a fast, efficient way to stay organized and in control.

While Ivystone continues to invest in digital tools that enhance the buying journey, we remain equally committed to the personal service our customers value. Whether engaging online, at market, or with a rep on the road, retailers can count on Ivystone for a seamless, personalized and consistent experience.




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Gift Shop Plus Winter 2026. Cover photo courtesy of Michelle Sherrier.
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