Ivystone Expands into Southwest
Exton, PA – National rep agency Ivystone Group announced that it launched on June 1 a new Southwest sales division. The 11-member sales team will represent top gift vendors including Pavilion, Lang, Santa Barbara, Two Lumps of Sugar, Oak Patch and Signify Pink in the states of Texas, Oklahoma, Louisiana, Arkansas and New Mexico. In conjunction with this move the company also expanded into the states of Missouri, Kansas and Nebraska.
“Ivystone has offered top lines to retailers in the Northeast and Midwest for many years,” said Doug Cofiell, CEO of Ivystone Group. “We have had requests from both retailers and vendors to expand to the South. In January, we expanded to the Southeast, and in June, we are excited to expand in the Southwest.”
“Pavilion Gift Company is very excited to be represented by The Ivystone Group Southwest. Ivystone has represented Pavilion in the Mid Atlantic and Ohio since 1999,” said Zina Hocker, President, Pavilion Gift Company. “For over 10 years, the Ivystone Reps have done a fantastic job, and we are confident the Southwest division will do the same.”
Ivystone’s new lines will be housed in showroom 236 of the World Trade Center of Dallas Market Center.
Ivystone also announced that its HomeStyle divisions will be moving into newly renovated showrooms:
The HomeStyle Lifestyle division will be moving from 256 to 236 where it will share space with Ivystone. HomeStyle lines that are moving include Archipelago, Tag, Beatriz Ball, Fruits & Passion, Peking Handicraft and Natural Life.
The HomeStyle Home division will move from 236, which it occupied for over 35 years, to a new space (212) that runs to the atrium. Lines in this showroom include Feizy, Company C, Old World Design, Napa Home and Garden and Peninsula.
Ivystone and HomeStyle jointly occupy 22,000 square feet in Dallas.
Ivystone will be hosting a ribbon cutting for its new showrooms on Friday, June 25 during the upcoming Dallas Super Show. The cuttings will be at Ivystone at 4:00 and HomeStyle at 4:15. All industry members are invited for a special celebration.
About Ivystone
Ivystone Group is the leading professional sales organization serving retailers of gift products across the Northeast, Southeast, Southwest and Midwest. Ivystone merged January 1, 2010 with HomeStyle, the largest sales agency serving home décor retailers. The combined company is the largest sales and marketing group in the country. For more information, visit www.ivystone.com.
