Jul 5, 2016

July’s Independent Retailer Month kicks off annual celebration

Independent Retailer Month kicked off its annual national movement this July, celebrating independent retailers in local communities that help build our economy.

Throughout a range of in-store, online and community events and promotions Independent Retailer Month encourages consumers to shop at independent retailers to increase footfall as well as highlighting their positive social and economic impact.

The campaign aims to connect consumers and communities to local independent retailers reminding them of the benefits of shopping independent including community growth. Additionally Independent Retailer Month engages independent retailer associations, small business organizations and retail thought leaders to demonstrate the importance of independent retail to the local, national and global economy.

Independent retailers are still welcome to join the campaign and access a range of free, downloadable marketing materials including posters, logo and postcards, so that they can involve the local community in their celebrations this July.

A dollar spent at an independent retailer is usually spent six to 15 times before it leaves the community. From $1, you create $5 to $14 in value within that community. Shopping with an independent retailer supports local traders, their suppliers and the people they depend on to run their businesses. Buying from an independent retailer boosts your local economy, rebuilding confidence in the community, enabling local businesses to prosper and grow.

When you spend $1 at a national chain store, 80% of the money leaves town immediately. When you shop with your local independent retailers you are doing your bit to keep your community ‘open for business’.