Nov 27, 2007

Jumping Jack Press Introduces Everyday Pop-Up Book; Splish, Splash, Dog Bash! To Hit Retail in May

Mason, OH – Jumping Jack Press, the pop-up book imprint from Up With Paper, announced that it will be releasing its first everyday book, Splish, Splash, Dog Bash!, in 2008.

The book will be available to retail in May, and will have a suggested retail price of $16.99. The 6.25″ square book features eight incredible pop-up spreads, including fun and fanciful designs, highlighted with glitter and spot-UV.

Splish, Splash, Dog Bash! will be the imprint’s fourth release, following Halloween at the Zoo and Christmas at the Zoo, which arrived at retail in September, 2007 and recently received Moonbeam Awards as the Best Pop-Up Book and Second Runner-Up Best Holiday Book for 2007, and Kirby the Easter Dog, releasing in February. The book reteams the creative talents from the first two books—illustrator Jason O’Malley and engineer Bruce Foster—bringing to life a story concepted and written by Jumping Jack Press President, George White and his wife, Anne White.

Splish, Splash, Dog Bash! follows the exploits of a pack of neighborhood dogs, who throw a pool party on the first day children go back to school. As the children look on forlornly from an amazing 3-D school bus, the dogs send out invitations, purchase pool party gear at the local dog mall, and finally launch their party. The designs and pop-ups provide humor and unexpected surprises that will delight pop-up book fans of all ages.

“We are certainly gratified at the response to our first two books, from consumers to retailers to the juried competition of the Moonbeam Awards,” said White. “Just as Up With Paper has done with its innovative pop-up cards, Jumping Jack Press will continue to push the envelope to define excellence in the pop-up book market—and more titles are in the works.”

Jumping Jack Press was founded in 2007 as the pop-up book imprint of Up With Paper. Originally founded as PopShots, Inc., in 1978, Up With Paper has been recognized for design excellence more than 55 times with the International Greeting Card Association’s highest honor, the “LOUIE” award, including the “Card of the Year” LOUIE Award in 2005 for the company’s first Tres Panache design. Up With Paper’s Treasures, Panoramics and Tres Panache lines of pop-up greeting cards, as well as the company’s Tres Panache Imprintables, Trinkets and Tres Petites gift enclosures, Travel Globes, and Pop-Up Snow Globe Greetings are available in thousands of specialty retail outlets throughout the United States and around the world, and may be seen on the company’s website at upwithpaper.com. Spreads from books created by Jumping Jack Press may be viewed on the imprint’s website at jumpingjackpress.com.