Oct 27, 2022
JuniperMarket launches new curation initiative

JuniperMarket launched a new curation initiative with user-generated content designed to demonstrate the convenience and ease of shopping on a digital marketplace.

The new program, an extension of JuniperMarket’s “Shop the Style” series, kicks off in partnership with two influencers — Amber Guyton and Whitney Jones — who will live-merchandise themed vignettes sourced exclusively through JuniperMarket.

“This type of storytelling is the beginning of a new ambassador program that will highlight the utility and efficiency of online sourcing, whether as part of a buyers’ omnichannel sourcing strategy or as a stand-alone shopping experience,” said Dorothy Belshaw, executive vice president and chief customer and marketing officer at International Market Centers (IMC). “It will allow JuniperMarket to build community as buyers share personal sourcing journeys and product discovery stories with a broader, digital audience.”

New partnerships with designer Amber Guyton (@blessedlittlebungalow) and designer/retailer Whitney Jones (@whitneyjdecor) will demonstrate the convenience of online sourcing. Guyton and Jones will create unique looks using products sourced exclusively online, with videos and social media posts capturing the excitement of discovery and creation made possible with JuniperMarket. Follow their stories through JuniperMarket’s Instagram account (@junipermkt).

About Whitney Jones

Jones, a New Orleans-based interior designer and retailer with 24,300 followers on Instagram, is known for her experience in navigating markets. Her “Luxe and Moody Living Room” content will focus on a JuniperMarket buyer’s journey — showcasing the efficiency of shopping many brands all in one place — working with brands Cyan Design and Pendulux. Jones worked with IMC as an #AmericasMartAmbassador during Fall Design Week 2021 and Atlanta Market in winter 2022.

“JuniperMarket makes it easy to review and PRE-view brands and product before and after my Market visit as well as in-between Markets,” said Jones. “After days of walking through Market, collecting photos and item numbers, I can visit JuniperMarket to quickly find (and buy) the items that I fell in love with. It puts many of my favorite brands in one spot, allowing me to source for clients and my retail shop quickly.”

About Amber Guyton

Guyton, an Atlanta-based interior designer and blogger with a following of 101,000 on Instagram, specializes in affordable design and deals. She will use JuniperMarket to create two looks: “Black Girl Magic Bathroom” with products selected from Cecilia’s House, Sagebrook Home and Harmon; and “Reading Nook” with products from Sagebrook Home, Pacific Coast Lighting, A&B Home and India Handicrafts. In addition to sourcing at physical markets, Guyton recently participated in a design influencer tour during the April 2022 edition of High Point Market.

“I attended High Point Market for the first time in 2022 and while market is an amazing experience, only so much can be seen and done within a few days,” said Guyton. “It’s great to be able to focus on networking and connecting with brands during the in-person market knowing that I can easily navigate through thousands of items throughout the year using JuniperMarket. Using a digital marketplace gives me the opportunity to source products for my residential and commercial clients at favorable prices from brands I know and love while also helping me discover new ones.”

Other expansions

In addition to these new influencer partnerships, Juniper will extend and expand its “Shop the Style” series partnership with creative marketing agency REstyleSOURCE.

Through year-end, new merchandising videos will complement themed JuniperMarket product collages created by RestyleSOURCE. Among the nine themes planned are: True West, Natural Flair, Kitchen Essentials, Happily Ever After, For the Jetsetter, Surf Shack and Hygge Hideaways.

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