Jul 17, 2008

Kids Preferred says Bon Jour to Madeline

East Windsor, N.J. – American girls will be heard saying merci beaucoup this autumn as they wrap their arms around that precocious Parisian redhead, Madeline, the newest literary license awarded to Kids Preferred.

Kids Preferred, one of the leading U.S. plush manufacturers, will initially develop three plush models of Madeline and her dog, Genevieve. The spunky literary character, beloved for seven decades on both sides of the Atlantic, is the star of books, a television series and a feature film. Madeline is often seen wearing her signature yellow sailor hat and blue uniform coat.

As any little girl can recite from the pages of Ludwig Bemelmans’ classic tale, Miss Clavel oversees the education of 12 little girls, the littlest of whom is the mischievous Madeline. Madeline’s daily adventures in late 1930s France shows her with her friends in a Paris boarding school breaking bread, brushing their teeth, going for a walk in two straight lines and then, somehow, falling into a wild adventure. Each storybook shows Madeline’s bravery and kindness, especially in the face of adversity.

Kids Preferred is planning to ship three plush products in the Fall to specialty toy retailers. The company took orders at the American Specialty Toy Retailers Association (ASTRA) Marketplace Academy last month.

In addition, Kids Preferred is packaging several of Madeline’s classic books:
Original Madeline Hardcover Book • $17.99
Original Madeline Paperback • $7.99
Madeline and the Cats of Rome Hardcover • $17.99

And that’s all there is — there isn’t any more.

About Kids Preferred, LLC
Kids Preferred, LLC is dedicated to creating superior quality, innovative soft toys and gifts for children of all ages using unique, playful designs that help instill a love of learning and create everlasting childhood memories. They serve the specialty, juvenile, gift, and better department store trade. The Company’s distinctive soft and plush toys and gifts are marketed under the Company’s own Kids Preferred brand and through licensed brands including amazing baby, asthma friendly, The World of Beatrix Potter, Build-A-Bear Workshop, The World of Eric Carle, Elmer, Emily Goes Wild, Guess How Much I Love You, Harley-Davidson, NASCAR, The Snowman and Spot. For more information, visit their Web site at www.kidspreferred.com.