Laughs are Serious Business with Leanin’ Tree Cards
Times are still tough for a lot of Americans, and consumers respond favorably to products that provide a little comic relief without breaking the bank. Leanin’ Tree, a family-owned greeting card company founded in 1949, has just what they are looking for – America’s favorite funny cards! According to national retailers participating in independent surveys by Giftbeat, with 2012 results just released in March, Leanin’ Tree has produced the top-selling humor cards for four years in a row.
Retailers with limited room are always trying to improve sales from their current floor space. One way to do this is to carry products with a higher turn-rate than comparable lines. If you currently devote space to greeting cards be sure to carry designs with proven consumer appeal that result in fast turns and dependable profits. A display of best-selling cards takes up the same room as a display of average cards but delivers more sales.
If you don’t carry greeting cards Leanin’ Tree can help you estimate what cards can do for your bottom line compared to other products you do carry. Leanin’ Tree cards provide 50% profit margins and they can be presented on compact displays requiring relatively little room – about the space it takes one person to stand. If you break your results down to a sales-per-square-foot basis, Leanin’ Tree finds that their greeting card displays are tough to beat.
Leanin’ Tree is introducing a new line of cards in April featuring the art and wit of Leslie Moak Murray. One of the most popular humorists in the gift industry, Ms. Murray has cut loose with an outlandish cast of characters and a madcap, sarcastic sense of humor. The Laugh with Leslie!™ introduction will include 56 greeting cards and 32 magnet designs.
Earth-friendly Leanin’ Tree cards are made in the USA and printed on recycled paper with soy-based inks. You can reach Leanin’ Tree at 800-525-0846 for free catalogs and card samples.
Digital product samples provided.
Phone number for retailers: 800-525-0846
Website for retailers: www.TradeLeaninTree.com
Information contact:
Patrick Wallace, Director of Marketing
Home office: 970-349-3436
Boulder office: 303-581-2123
Pat.Wallace@LeaninTree.com
