Oct 25, 2008

Local businesses get creative as the economy turns sourBy Meg FarrisWWLTV.com

Locally owned small businesses are using some creative ways to be noticed by shoppers during this downturn in the economy.

And in a few sections of the city times have changed and business owners are coping in unique ways.

In the 1600 block of Metairie Road, a locally owned interior design and gift shop has noticed a change in shoppers.

“I think that people are a little bit more cautious when they spend money. The difference is they will do small indulgences. They might buy a Halloween cookie, they might buy something smaller and they like to buy from local artisans,” says interior decorator and gift store owner Suzanne McClellan.

Besides stocking some lower priced items, there are more parties or events.

“I might have somebody come in and do hypnotherapy because that’s kind of fun weekly events in the store. That’s what I’m doing to help drive traffic,” she adds.

Uptown on Magazine Street some gift shop merchants are doing the same thing.

“Thank goodness we are so event driven. We plan about nine months in advance special events, which we have every week and that’s important too. I think when the economy is less strong to get people excited to get people into the shop,” says home and gift store manager Katy Danos.

A party atmosphere is helping to keep numbers steady.

“We feel that people are being very discerning. They seem to be doing a lot of thinking a lot shopping not a lot of grabbing,” she adds.

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