Apr 12, 2013

Local Mob Guilty of Organized CommerceBy Lena PriceRichmondBizSense.com

Richmond, VA – A local mob is still adding muscle after its first year.

The RVA Patronage Mob, which recruits shoppers to bombard a different local business every three weeks, has helped drive more than $24,000 in sales to 20 retailers since kicking off 13 months ago. And now it has a bank at its back.

“When I first started, I kept thinking the hype would wear off and that it would eventually die down,” said Rainey Niklawski, the group’s founder. “That hasn’t been the case at all.”

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